Novus Announces the Launch of SPORULIN® Probiotic

New direct-fed microbial for poultry will help maximize performance

Oct 15, 2012, 05:00 ET from Novus International, Inc.

ST. LOUIS, Oct. 15, 2012 /PRNewswire/ -- Novus International, Inc. recently announced the launch of SPORULIN® Direct-Fed Microbial (DFM) for the poultry industry. This new DFM was developed at the University of Arkansas after five years of research and is currently manufactured by Pacific Vet Group-USA. Novus has the exclusive distribution rights in most markets around the world. Novus is proud to add SPORULIN direct-fed microbial to its industry-leading poultry gut health portfolio.

The research behind the development of SPORULIN involved screening literally millions of potential isolates against rigorous selection criteria, followed by extensive laboratory and field testing. The result was a unique, proprietary blend of three specifically selected strains of Bacillus subtilis that work well in combination and, more importantly, perform well in the animal. SPORULIN delivers the optimal blend of a perfected combination of spores to just the right location in the gut, leading to optimized feed conver­sion, maximized health and improved food safety.

Many probiotic formulations used in commercial poultry production are pre-defined cultures that were originally developed for some other purpose. SPORULIN, however, is a custom-designed, purpose-built probiotic for modern poultry production.

SPORULIN is very tolerant to the heat and pressure of feed manufacturing and has a high post-pelleting potency and stability profile. The spores are robust and can survive harsh conditions during feed pelleting and storage, and they can sporulate and grow to large numbers quickly in the gastrointestinal track of the animal. The product has a positive effect on Clostridium spp. and Salmonella spp.

In field tests among broilers and turkeys, SPORULIN has been shown to help maximize weight gain, optimize feed conversion, have a positive effect on Clostridium perfringens in commercial poultry and decrease the incidence of food safety associated pathogens.

"We're excited about offering poultry producers a truly innovative probiotic that will help improve the performance of their birds," said Ted Toburen, Senior Director Therapeutic Nutrition Solutions, at Novus. "SPORULIN will also deliver a more reliable effect on Salmonella and Clostridium perfringens, with more consistent results when compared to other probiotics currently on the market."

For more information visit

About Novus International, Inc.

Novus International, Inc. is headquartered in metropolitan St. Louis, Missouri, U.S.A. and serves customers in nearly 100 countries around the world. A global leader in developing animal health and nutrition solutions, Novus's products include ALIMET® and MHA® feed supplements, ACTIVATE® nutritional feed acid, ACIDOMIX® preservative premixture, ADVENT® coccidiosis control, MINTREX® chelated trace minerals, SANTOQUIN® feed preservative, MERA™MET aquaculture feed additive, AGRADO® feed ingredient and many other specialty ingredients. Arenus® ( is a division of Novus Nutrition Brands, LLC (a subsidiary of Novus International, Inc.) that focuses on developing health and dietary supplements for the equine and companion animal markets. Stratum® Nutrition, a division of Novus Nutrition Brands, LLC, focuses on human nutrition through specialty and functional ingredients for manufacturers of foods, beverages and dietary supplements ( Novus is privately owned by Mitsui & Co. (U.S.A.), Inc. and Nippon Soda Co., Ltd. For more information visit

®NOVUS, ALIMET, MHA, ACTIVATE, ACIDOMIX, CIBENZA, MAAC, MINTREX, SANTOQUIN and AGRADO are trademarks of Novus International, Inc. and are registered in the United States and other countries. ®ADVENT is a trademark of Viridus Animal Health, LLC, and is registered in the United States and other countries. ®ARENUS is a registered trademark of Novus Nutrition Brands, LLC. ®STRATUM NUTRITION is a trademark of Novus Nutrition Brands, LLC, and is registered in the United States and other countries. ®SPORULIN is a trademark of Pacific Vet Group-USA, Inc. and is registered in the United States and other countries. ™MERA and SOLUTIONS SERVICE SUSTAINABILITY are trademarks of Novus International, Inc. © 2012 Novus International, Inc. All rights reserved.

About Pacific Vet Group-USA

Pacific Vet Group-USA is a privately held bioscience company specializing in the development and commercialization of science-based probiotic products for the poultry industry.  The company's core technology is licensed from the University of Arkansas, where it was developed in the laboratories of Dr. Billy M. Hargis, a leading poultry researcher.  Pacific Vet Group-USA is headquartered in Fayetteville, AR and has affiliated organizations in Thailand, Japan, Indonesia, Philippines, Korea, and Malaysia.  Additional information about Pacific Vet Group-USA is available at


Tracy Barfield


Larry Stoller


SOURCE Novus International, Inc.