Novus Connecting Production Challenges and Emerging Consumer Trends at IPPE 2013

Novus Solutions Support Industry in Addressing Supply Chain Challenges

Jan 25, 2013, 13:34 ET from Novus International, Inc.

ST. LOUIS, Jan. 25, 2013 /PRNewswire/ -- The highly-respected annual International Processing and Production Expo (IPPE) has expanded its reach this year and Novus International is thrilled that the American Meat Institute (AMI) has been added to the roster of esteemed poultry industry partners that will be in attendance. The evolution of this year's show parallels the focus of the programs Novus will be presenting during the 2013 event – to foster a better understanding of the connections that exist throughout the entire supply chain, the challenges that must be faced at all points in this process and the nutritional solutions and services that can help producers be more efficient and ultimately, more profitable.

"Today's consumer is better educated about how the food they are eating is produced and nutrition tops the list of their concerns," notes Dr. Scott Carter, Executive Global Marketing Manager, Novus International. "As a health and nutrition solutions company, Novus understands how each step in the supply chain can directly influence the quality of the end product. Not all customer demands are best met at processing and sometimes feed cost decisions made at the production stage end up costing more than they save." Novus not only supports poultry producers with nutrition solutions that build a strong foundation for any operation, but also with connecting different supply chain points focused on increasing quality and return on investment.

Novus is sponsoring multiple events during IPPE, beginning with an educational luncheon at the Georgia World Congress Center on Monday, January 28, 2013, featuring Andy Vance. His presentation, How We Impact Consumer Trends, will discuss current consumer trends and how these trends impact the poultry industry as a whole. AMI will also be discussing this topic in two Consumer Trends sessions held on Tuesday, January 29 and Wednesday, January 30 from 9:00 a.m. to 11:00 a.m. For detailed information on these two important events, as well a complete listing of all Novus events during IPPE, visit the Novus web site at

Novus is also challenging IPPE attendees' knowledge of the global poultry industry with a "Fast Facts" online trivia game. Stop by the Novus booth #1529 in Hall A to play. A Kindle Fire will be awarded to one lucky winner each day during the IPPE Expo.
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About Novus International, Inc.

Novus International, Inc. is headquartered in metropolitan St. Louis, Missouri, U.S.A. and serves customers in nearly 100 countries around the world. A global leader in developing animal health and nutrition solutions, Novus's products include ALIMET® and MHA® feed supplements, ACTIVATE® nutritional feed acid, ACIDOMIX® preservative premixture, ADVENT® coccidiosis control, MINTREX® chelated trace minerals, SANTOQUIN® feed preservative, MERA™ MET aquaculture feed additive, AGRADO® feed ingredient and many other specialty ingredients. Arenus® ( is a division of Novus Nutrition Brands, LLC (a subsidiary of Novus International, Inc.) that focuses on developing health and dietary supplements for the equine and companion animal markets. Stratum® Nutrition, a division of Novus Nutrition Brands, LLC, focuses on human nutrition through specialty and functional ingredients for manufacturers of foods, beverages and dietary supplements ( Novus is privately owned by Mitsui & Co. (U.S.A.), Inc. and Nippon Soda Co., Ltd. For more information visit

®NOVUS, ALIMET, MHA, ACTIVATE, ACIDOMIX, CIBENZA, MAAC, MINTREX, SANTOQUIN and AGRADO are trademarks of Novus International, Inc. and are registered in the United States and other countries. ®ADVENT is a trademark of Viridus Animal Health, LLC, and is registered in the United States and other countries. ®ARENUS is a registered trademark of Novus Nutrition Brands, LLC. ® STRATUM NUTRITION is a trademark of Novus Nutrition Brands, LLC, and is registered in the United States and other countries. ™MERA and SOLUTIONS SERVICE SUSTAINABILITY are trademarks of Novus International, Inc. © 2012 Novus International, Inc. All rights reserved.


Tracy Barfield


SOURCE Novus International, Inc.