Novus International in Good Company at the 2013 Excellence in Best Practices Awards Gala; Receives Award for MINTREX® Alongside Business Leaders Microsoft, Sprint and Citrix

Mar 22, 2013, 15:00 ET from Novus International, Inc.

ST. LOUIS, March 22, 2013 /PRNewswire/ -- Novus International, Inc. was presented the Animal Feed Ingredients Product Differentiation Excellence Award for its trace minerals product line MINTREX® at a gala hosted by Frost & Sullivan, a global research organization, on Tuesday, March 12, 2013, in San Diego, Calif. Novus was honored alongside a distinguished list of global business leaders, including Microsoft Corporation, Sprint and Citrix, as a best-in-class company committed to excellence.


"Frost & Sullivan analyzes how companies worldwide manage growth, innovation and leadership, and recognizes those that exceed in these critical areas," noted Jim Geradot, Executive Director, GANS Global Strategic Marketing for Novus, who attended the awards ceremony on behalf of the company. "The fact that Novus's business practices and the resulting products are at a level comparable to those of companies that are leaders in their respective industries is gratifying. We take animal health and nutrition very seriously. I can't imagine a more meaningful compliment and validation of the work we do."

Novus develops products for poultry, swine, aquaculture and cattle that deliver on the promise of health through nutrition and positively impact both the feed ingredients industry and the world as a whole. Satisfying the increased worldwide demand for food without straining, depleting or polluting the Earth's natural resources is a complex challenge. It requires innovative solutions in nutrition, combined with a solid commitment to global sustainability. To this end, Novus has brought more than 100 products to market over the past decade, including MINTREX chelated trace minerals.

MINTREX is different from other mineral sources because it does more than optimize nutrition and enhance animal health and performance. MINTREX also offers the opportunity to positively impact the environment. As a highly bioavailable mineral source, MINTREX is absorbed and used by the animal to a much greater degree than comparable inorganic trace mineral supplements. This maintains production efficiency with fewer minerals fed, resulting in fewer minerals excreted.

For more information on MINTREX as well as other Novus health through nutrition products, visit

About Novus International, Inc.
Novus International, Inc. is headquartered in metropolitan St. Louis, Missouri, U.S.A., and serves customers in nearly 100 countries around the world. A global leader in developing animal health and nutrition solutions, Novus's products include ALIMET® and MHA® feed supplements, ACTIVATE® nutritional feed acid, ACIDOMIX® preservative premixture, ADVENT® coccidiosis control, CIBENZA® feed additive, MINTREX® chelated trace mineral, SANTOQUIN® feed preservative, MERA™MET aquaculture feed additive, AGRADO® feed antioxidant and many other specialty ingredients. Stratum® Nutrition, a division of Novus Nutrition Brands, LLC, focuses on human nutrition through specialty and functional ingredients for manufacturers of foods, beverages and dietary supplements ( Novus is privately owned by Mitsui & Co. (U.S.A.), Inc. and Nippon Soda Co., Ltd. For more information, visit

®NOVUS, ALIMET, MHA, ACTIVATE, ACIDOMIX, CIBENZA, MAAC, MINTREX, SANTOQUIN and AGRADO are trademarks of Novus International, Inc. and are registered in the United States and other countries. ®ADVENT is a trademark of Viridus Animal Health, LLC, and is registered in the United States and other countries. ®STRATUM NUTRITION is a trademark of Novus Nutrition Brands, LLC, and is registered in the United States and other countries. ®PREVIDA is a registered trademark of TIN, Inc.  ™MERA and SOLUTIONS SERVICE SUSTAINABILITY are trademarks of Novus International, Inc.

© 2013 Novus International, Inc. All rights reserved.

About Frost & Sullivan
Frost & Sullivan is in its 50th year of business with a global research organization of 1,800 analysts and consultants who monitor more than 300 industries and 250,000 companies. The company's research philosophy originates with the CEO's 360-Degree Perspective™, which serves as the foundation of its TEAM Research™ methodology. This unique approach enables us to determine how best-in-class companies worldwide manage growth, innovation and leadership.

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SOURCE Novus International, Inc.