Novus Supports IEC Involvement with FAO-led Partnership

ST. LOUIS, Aug. 6, 2012 /PRNewswire/ -- Novus International, Inc. recently announced its support of the International Egg Commission's (IEC) involvement with a new partnership that was launched by the Food and Agriculture Organization (FAO) in July 2012. The purpose of the partnership is to improve and harmonize the way in which the environmental impacts of the livestock industry are measured.

"Novus is proud to be involved with the IEC and FAO in helping ensure that the livestock industry is doing its part to sustainably meet the growing global need for nutrition and health," stated Thad Simons, President and CEO, at Novus. "When the IEC approached the various livestock councils and organizations, Novus was more than willing to step up and participate in the life-cycle and environmental impact assessment of the industry in areas including greenhouse gas emissions (GHG)."

With the world population expected to reach more than 9 billion people by 2050, meeting the increased demand for food will create a huge challenge for the industry. "Feeding the world long-term will require striking the right balance between increasing production by incorporating new technologies, while using the same or fewer resources," said Dr. Scott Carter, Executive Manager, Global Monogastric Market, at Novus. "We're pleased that the FAO partnership is placing significant emphasis on science-based solutions, rather than feelings."

Support from Novus will be both financial and in-kind, as the company will lend its expertise and guidance. "As a member of the steering committee representing the egg and poultry sector, I'm honored to have the support and guidance of Novus," said Dr. Vincent Guyonnet, IEC Scientific Advisor. "While there is a vast amount of data and information already available, having access to Novus's expertise will help ensure the sustainability goals of the partnership are met."

For more information visit www.novusint.com

About Novus International, Inc.

Novus International, Inc. is headquartered in metropolitan St. Louis, Missouri, U.S.A. and serves customers in nearly 100 countries around the world. A global leader in developing animal health and nutrition solutions, Novus's products include ALIMET^® and MHA^® feed supplements, ACTIVATE^® nutritional feed acid, ACIDOMIX^® preservative premixture, ADVENT^® coccidiosis control, MINTREX^® chelated trace minerals, SANTOQUIN^® feed preservative, MERA™MET aquaculture feed additive, AGRADO^® feed ingredient and many other specialty ingredients. Arenus^® (www.arenus.com) is a division of Novus Nutrition Brands, LLC (a subsidiary of Novus International, Inc.) that focuses on developing health and dietary supplements for the equine and companion animal markets. Stratum® Nutrition, a division of Novus Nutrition Brands, LLC, focuses on human nutrition through specialty and functional ingredients for manufacturers of foods, beverages and dietary supplements (www.stratumnutrition.com). Novus is privately owned by Mitsui & Co. (U.S.A.), Inc. and Nippon Soda Co., Ltd. For more information visit www.novusint.com

®NOVUS, ALIMET, MHA, ACTIVATE, ACIDOMIX, CIBENZA, MAAC, MINTREX, SANTOQUIN and AGRADO are trademarks of Novus International, Inc. and are registered in the United States and other countries. ^®ADVENT is a trademark of Viridus Animal Health, LLC, and is registered in the United States and other countries. ^®ARENUS is a registered trademark of Novus Nutrition Brands, LLC. ^®STRATUM NUTRITION is a trademark of Novus Nutrition Brands, LLC, and is registered in the United States and other countries. ™MERA and SOLUTIONS SERVICE SUSTAINABILITY are trademarks of Novus International, Inc. © 2012 Novus International, Inc. All rights reserved.

Contacts: Tracy Barfield
636.794.2411
[email protected]

Larry Stoller
314.576.8459
[email protected]

SOURCE Novus International, Inc.