Now Arriving on JetBlue Airways: Ocean Spray's® New Blueberry Juice Cocktail Lands at JFK

24,000 lb, 38 ft Tall Blueberry Juice Bottle Ushers in Era of Blue for the Cranberry Cooperative

Jun 15, 2010, 11:52 ET from Ocean Spray

LAKEVILLE-MIDDLEBORO, Mass. and NEW YORK June 14 /PRNewswire/ -- It's a bird, it's a plane, it's … a blueberry juice cocktail bottle? Travelers at New York's John F. Kennedy International (JFK) airport got a big surprise today as crewmembers from hometown airline JetBlue Airways marshaled in the arrival of a 24,000 lb, 38 ft tall blueberry juice cocktail bottle with the airline's latest Airbus A320 livery design, "Blueberries," to commemorate the introduction of Ocean Spray's first Blueberry product line.

To view the multimedia assets associated with this release, please click: http://multivu.prnewswire.com/mnr/oceanspray/44357/

(Photo:  http://www.newscom.com/cgi-bin/prnh/20100614/MM19924 )

The new line of products which includes Blueberry and Blueberry Pomegranate Juice Cocktails, Craisins® Blueberry Juice Infused Dried Cranberries, Blueberry Sugar-Free Drink Mixes and fresh blueberries is a first for the juice category leader. Throughout the month of July, customers onboard JetBlue flights will have an opportunity to sample the tasty new line of juice and Craisins® dried cranberries as part of the airline's complimentary line-up of unlimited name brand snacks and drinks.

"We took the best of what we do for the cranberry and brought it to a new superfruit," said Larry Martin, Vice President of Marketing for Ocean Spray. "Now consumers can enjoy the refreshing taste of summer-ripened blueberries year round."

"JetBlue is constantly looking for ways to enrich the customer experience – on the ground and in the air," said Marty St. George, senior vice president of marketing and commercial strategy for JetBlue Airways.  "The partnership with Ocean Spray allows us to work creatively with another leading brand to provide an experience that goes above and beyond our customers' expectations."  

Ocean Spray's Out of the Blue Getaways – Sip & Win!

Juice lovers can see how they measure up to the larger-than-life bottle at New York's Greeley Square Park (between 6th and Broadway, and 33rd and 32nd streets), and have an opportunity to win one of 250 prizes from Ocean Spray's custom luggage carousel. Prizes include roundtrip JetBlue travel to any of its 61 destinations across the U.S., Caribbean and Latin and South Americas, JetBlue Gift Cards ranging from $25-$100, ShopBlue merchandise and Ocean Spray Blueberry Juice products.

"What better way to kick off the summer than with an out of the blue reward from Ocean Spray?" added Martin.

When: Tuesday, June 15, 12-1 pm

Where: Greeley Square Park (between 6th and Broadway, and 33rd and 32nd streets)

Details: Open to the public

Bottle Fun Facts

The average 64 ounce bottle of Ocean Spray Blueberry Juice Cocktail is 10 inches tall. Check out the stunning proportions of Ocean Spray's latest attraction below:

  • 38 ft – the height of an Airbus A320 aircraft or a four story building
  • 24,000 lbs – the average weight of a city bus
  • 54,000 gallons – the number of gallons of Blueberry Juice Cocktail the bottle could hold if filled

Ocean Spray's New Blueberry Product Line

Enjoy the taste of fresh-picked blueberries year-round with these juicy new products:

  • Blueberry and Blueberry Pomegranate Juice Cocktail – Available in original and diet, each eight ounce glass offers a full day's supply of Vitamin C. Juice lovers will adore the diet variety which offers the refreshing taste of blueberries with only five little calories per serving.
  • Craisins® Blueberry Juice Infused Dried Cranberries – Made from real fruit and have good-for-you fiber, new Craisins® blueberry dried cranberries are a tasty, juice infused, on-the-go snack.
  • Blueberry Sugar-Free Drink Mixes – Available in Blueberry Lemonade and Blueberry Pomegranate flavors. Sugar-Free Drink Mixes are a nutritious, deliciously flavored drink alternative packed with 100 percent daily value of Vitamin C and only five calories per serving.
  • Fresh Blueberries – Summer-ripened blueberries rank high among traditional fruits in naturally occurring antioxidants. Look for Ocean Spray fresh blueberries in the produce department year-round.

For additional information, samples and/or images please contact Ashley D. Thomas at 617-520-7253 or adthomas@webershandwick.com.

About Ocean Spray

Ocean Spray is an agricultural cooperative owned by more than 700 cranberry growers in Massachusetts, Wisconsin, New Jersey, Oregon, Washington, British Columbia, and other parts of Canada as well as more than 50 Florida grapefruit growers. Ocean Spray was formed 80 years ago by three cranberry growers from Massachusetts and New Jersey. Florida grapefruit growers joined the Cooperative in 1976. Ocean Spray is North America's leading producer of canned and bottled juices and juice drinks, and has been the best-selling brand name in the canned and bottled juice category since 1981. Ocean Spray posted fiscal 2009 sales of $2 billion.

About JetBlue Airways

Voted "Most Eco-Friendly Airline" by Zagat's Airline Survey in 2008 and 2009, New York-based JetBlue Airways has created a new airline category based on value, service and style.  Known for its award-winning service and free TV as much as its low fares, JetBlue is now pleased to offer customers Lots of Legroom and super-spacious Even More Legroom seats.  JetBlue introduced complimentary in-flight e-mail and instant messaging services on aircraft "BetaBlue," a first among U.S. domestic airlines.  JetBlue is also America's first and only airline to offer its own Customer Bill of Rights, with meaningful and specific compensation for customers inconvenienced by service disruptions within JetBlue's control.  Visit www.jetblue.com/promise for details.  JetBlue serves 61 cities with 650 daily flights.  New service to  Ronald Reagan Washington National Airport in Washington, DC and to Bradley International Airport in Hartford, CT begins in November.  With JetBlue, all seats are assigned, all fares are one-way, and an overnight stay is never required.  For information or reservations call 1-800-JET-BLUE (1-800-538-2583), TTY/TDD 1-800-336-5530 or visit www.jetblue.com.

SOURCE Ocean Spray



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