NOW AVAILABLE: Choosing Simplicity Comprehensive Self-help Book Provides Essential Life Lessons from Faith to Finance

Mar 14, 2011, 09:30 ET from Strata Wealth Management

CHICAGO, March 14, 2011 /PRNewswire/ -- In a new book, Choosing Simplicity, financial advisor Steven M. Ayer provides a comprehensive self-help guide for individuals looking to live a more fulfilled, happy and healthy life. It offers simple and effective concepts for making better decisions at every level, from faith and family to finance.

Through thought-provoking and inspiring personal anecdotes, Ayer addresses more than 80 facets of life that can present either struggles, or opportunities, for individuals. Choosing Simplicity suggests that the key ingredient for maintaining a truly successful life is in transforming our decision-making process. The book offers simple ideas and methods for keeping meaningful priorities in the forefront of our minds in order to maintain the experience of always "living on top of a mountain."

"Choosing Simplicity is an inspired guidebook, designed to help readers make better choices through ongoing, simple and powerful exercises that remove the outside noise from their decisions," Ayer said. "Through challenging, principle-driven and spiritual insights, Choosing Simplicity will leave anyone who has ever sought greater personal and professional fulfillment feeling driven and motivated to embrace a new mindset."

By offering concepts that are simple enough to refresh and inspire readers within a few minutes, Choosing Simplicity is an essential book of lessons for living in a purer, happier and more contented way.

Choosing Simplicity (ISBN 9781452095295) is now available at and at a list price of $12.99.

For media inquiries or review copies, please contact Nicole Kalian Abbott at 973-732-3521 or

About the Author

Steven M. Ayer, CIMA ®, AIF®, is a financial advisor, Managing Director and Partner with Strata Wealth Management at HighTower and has extensive experience in the financial industry.  He holds a degree in Finance from Southern Connecticut State University and resides in Ledyard, Connecticut, with his wife and their four children. He is also involved with United Way of Southeastern Connecticut, FI360 and the Investment Management Consultants Association.


Nicole Kalian Abbott



SOURCE Strata Wealth Management