Now Shop Online with an Experience Curated Just for You

Sep 26, 2011, 14:27 ET from

NEW YORK, Sept. 26, 2011 /PRNewswire/ -- Online shopping just got even better. The luxury fashion company,, announced today a game-changing user experience, shopping tool. 72Lux understands that having a variety of products is incredibly valuable for its users when searching for a specific item, but when browsing, the user doesn't want to receive 6,000 search results. Heather Marie, the CEO, explains, "one of the best parts about shopping online is you can leverage technology to make your life simpler. Offline a customer has no choice but to walk through every rack to get to the back of the store, but we don't need to do that online. We're now putting the tools in our customers hands to help them personalize the site so that they can cut through the white noise of irrelevant products and sizes and minimize the time it takes to discover products they love". As of today users can access this free "Personal Shopper" by setting up an account on their website. Then, the Personal Shopper will begin to curate user data and simultaneously offer products according to their interest. Starting next week, registered users will have access to the latest designer must-haves recommended via daily or weekly emails by our Personal Shopper, exclusively for them. Over the next two months, they'll be adding another thirty high-end retailers and over 100 more ready-to-wear designers, which will make the Personal Shopper increasingly valuable.

With customers such as busy executives and mothers, 72Lux is dedicated to simplifying their members shopping experience. 72Lux offers over 800 luxury and contemporary brands within an aggregate retailer platform with the only universal checkout that allows users to check out from multiple retailers, but all on

For Additional Information, Please Contact:
Elaine Babinec | 72Lux Inc.
(o) 917-725-2215| (m) 415-533-7420| | |