nPario Extends Advertising and Marketing Ecosystem Reach with Key Partnership

PALO ALTO, Calif., April 10, 2012 /PRNewswire/ --  nPario, a leading provider of Big Data publisher and marketing solutions, today announced that the company has formed a strategic partnership with Ensighten, an enterprise tag management solutions innovator. As the only company in the industry that offers comprehensive audience data solutions on an open and extensible architecture, nPario is expanding its service portfolio. The partnership with Ensighten provides nPario customers with an industry-leading tag management solution.

Ensighten's enterprise tag management solutions enable the world's largest enterprises to manage their websites more effectively. Ensighten's industry-leading tag management platform replaces hundreds of lines of code per web page with a single line of code and empowers marketers with an easy-to-use web interface to quickly add, remove or manage any third party service, such as web analytics tags or advertising pixels. Ensighten's global Tag Delivery Network serves over 60 billion tags annually to over 13,000 web domains, accelerating page load times and handling more than $16 billion in eCommerce for customers, including Sony, Microsoft Stores, Monster, A&E Networks, LendingTree and Lenovo.

The capabilities of Ensighten, combined with the power of nPario's multi-patented Big Data platform, deliver a full-service solution that yields superior audience insights and powers revenue-generating marketing campaigns.

"nPario's Big Data insights and patented technology give clients a clear view of their Audience DNA – consumer data stored across all channels," said nPario CEO Bassel Ojjeh. "We're the only company in the industry that provides such a robust set of Big Data solutions for advertisers and publishers, and through our partnership with Ensighten, we're extending our advertising and marketing ecosystem reach to offer customers an end-to-end solution."

nPario provides clients with apps that deliver highly relevant insights designed for specific users, including account executives, analysts and advertising operations professionals. The company provides its tools on an open and extensible platform to enable clients to build and customize applications. Learn more at www.npario.com.

About nPario
Headquartered in Palo Alto, California, nPario offers Big Data products and services that enable customers to understand consumer intent and drive targeted marketing campaigns. With clients such as Yahoo and EA, nPario offers a multi-patented Big Data platform that was built for and managed by one of the largest online portals in the world. The result is simplified data that leads to better audience insights and more effective marketing campaigns. nPario is led by CEO Bassel Ojjeh, former Senior Vice President of the Data Technology division at Yahoo. The nPario team has unparalleled Big Data experience and has played integral data solutions development roles at companies such as Microsoft, Yahoo, Adobe, Oracle and SAS. Team members have engaged with high-profile clients to solve data issues at scale, including American Express, AT&T, CBS, J.Crew, Nordstrom and T-Mobile. Their unmatched expertise and patented technology assets are now available to nPario customers. For more information about nPario solutions, visit www.npario.com.

SOURCE nPario