NPAW Focuses its Strategy on Developing its Advanced, AI-Driven Product Portfolio
The Big Data & BI company reached extraordinary satisfaction levels with 98% customer contract renewal and will continue focusing on product development to help streaming services in maximizing revenue
BARCELONA, Spain and NEW YORK, August 17, 2017 /PRNewswire/ --
In a corporate meeting presenting H1 2017 results held last week, NPAW Co-founder and COO, Sergi Vergés, confirmed that the company closed the first half of 2017 with an aggregated positive balance and expanded teams in Barcelona, Madrid, New York, Miami, San Francisco and Hong Kong. The company has strengthened its partnership ecosystem with international names such as Ooyala, Kaltura, or Leaseweb, and will be closing major partnership agreements in Q3.
At the end of the previous year, NPAW had amassed a growing network of more than a hundred happy customers from over 20 countries and 5 continents yielding extraordinary levels of satisfaction with 98% customer contract renewal year after year. NPAW continues its path towards introducing AI-driven BI technology to anticipate and correlate platform performance with customer behavior, to help customers make successful decisions and maximize revenue.
The NPAW team keeps working on new modules and functionalities. At the NAB Show 2017 in Las Vegas, the company introduced a new version of its core solution, YOUBORA Infinity, correlating data across the entire video service. The launching was followed by the release of the new SmartUsers: churn prediction and customer behavior module; SmartAds: unbiased ad performance measurement; SmartTrends: industry performance indicator; and other functionalities such as the ability to create and filter by your own metrics. Alongside the other 45% of development efforts focused on SaaS evolution, NPAW enriches its platform leading customers to a more sophisticated stage where all departments in their company can work coordinately towards inhibiting churn and supporting ROI forecasting.
NPAW has been growing at a steady pace of 75% average billing growth for the last 3 years. It is expected to close 2017 with an increase of 100% on billing and 20% increase in headcount worldwide. It all comes to reinforce the leadership position of this big data & BI company in the media industry.
"Our focus on product development has been rewarded with 98% of customers renewing contract last year. We aim at continuing this journey," said Sergi Vergés, Co-founder and COO at NPAW. "IBC will be an excellent scenario to release our stunning latest developments."