WORCESTER, England, Dec. 13, 2010 /PRNewswire/ -- npower and Bristol City goalkeeper David James have just launched the npower First Cap scheme, which rewards children attending their first ever npower Football League match.
Any young fan making their first visit to a League club this season can get their very own cap, and have their photo taken on the pitch before the game.
James -- who has been capped 53 times by England -- joined youngsters at Ashton Gate to give the caps a head start.
He said: "It's vital clubs do everything in their power to work with local communities to get the next generation of fans down to watch their local team on a regular basis.
"There are 72 Football League clubs around the country, each with great facilities for youngsters and parents.
"The npower First Cap scheme -- thought up by our chairman here at Bristol City -- is a fantastic way to give something to the youngsters with which to remember their first game and hopefully make them want to come again and again."
npower head of sponsorship Emma Collins added: "We are urging any parents who haven't taken their children to a game to register with npower and make their first match extra special.
"There is a huge amount of top npower Football League action over the Christmas period, so it's a great time for parents and kids to see their local team in action."
To register for the npower First Cap scheme visit the npower website.
npower is one of the top energy suppliers to the UK business market, serving over 238,000 small to medium sized enterprise sites and around 17,000 industrial and commercial customers, with over 100,000 sites.
npower is proud sponsor of the npower Football League, including the npower Championship, npower League 1 and npower League 2.
npower is dedicated to helping UK businesses use energy more efficiently and therefore save energy and spend less money on their bills. It aims to have a positive impact on the communities it serves and reduce its customers' carbon footprint whilst always improving its service to its customers.