Nu Skin Recognized as 'Most Innovative Company' of the Year

PROVO, Utah, June 22 /PRNewswire-FirstCall/ -- Nu Skin Enterprises, Inc. (NYSE: NUS) was honored with a "Stevie" for the Most Innovative Company from the 2010 American Business Awards, the only national, all-encompassing awards program honoring great performances in business. This is the second time Nu Skin has been honored with the Most Innovative Company of the Year award. Nu Skin was also named as a finalist for the Best Management Team.

"Innovation is what fuels Nu Skin's success and drives our business by leveraging the company's investment in research and development and new technologies," said Truman Hunt, Nu Skin president and chief executive officer. "The ability to continuously innovate is supported by a solid management team that partners with our sales force in developing advanced anti-aging products and an attractive business opportunity."

By focusing on innovation, Nu Skin has been able to not only weather recent economic storms, but surge ahead with impressive results. Nu Skin's success in 2009 was marked with record revenue, a record number of executive distributors and a record product launch of the company's new ageLOC anti-aging skin care system. This comprehensive daily skin care regimen is clinically proven to begin improving the appearance of eight signs of aging in as little as seven days. During Nu Skin's two-day global distributor convention in October 2009, the company sold $17 million of ageLOC products – exceeding any previous convention product launch by more than 200 percent.

About the American Business Awards

Nicknamed the Stevie® for the Greek word "crowned," the awards were presented to winners at a gala dinner on Monday, June 21 in New York City. Stevie Awards are conferred in four programs: The American Business Awards, The International Business Awards, the Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service. Honoring companies of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about The Stevie Awards at www.stevieawards.com.

About Nu Skin Enterprises, Inc.

Nu Skin Enterprises, Inc. demonstrates its tradition of innovation through its comprehensive anti-aging product portfolio, independent business opportunity and corporate social responsibility initiatives. Nu Skin's scientific leadership in both skin care and nutrition has established Nu Skin as a premier anti-aging company, evidenced in its unique ageLOC™ science that addresses aging at its source. The company's anti-aging products feature the new ageLOC family of skin care products including ageLOC Future Serum and the ageLOC Edition Galvanic Spa® System II, as well as Tru Face® Essence Ultra and LifePak® Nano. A global direct selling company, Nu Skin operates in 50 markets worldwide and has more than 765,000 independent sales representatives. Nu Skin is traded on the New York Stock Exchange under the symbol "NUS." More information is available at http://www.nuskin.com.

SOURCE Nu Skin Enterprises, Inc.