Nuby's New Natural Touch™ Bottle With SoftFlex™ Easy Latch Nipple - Modeled on Mom - For The Natural Transition Between Breast And Bottle

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Jan 19, 2015, 10:13 ET

MONROE, La., Jan. 19, 2015 /PRNewswire/ -- Building on its strong history of innovation, Nuby^TM - the No1 sippy cup and teether brand worldwide - now launches its NEW Natural Touch™ Bottle with SoftFlex™ Easy Latch Nipple. The nipple is inspired by the shape, texture and natural flex of mom's breast, encouraging babies to latch on more easily - creating a less stressful and happier feeding time for mom and baby.

NUBY(TM) LAUNCHES NEW NATURAL TOUCH(TM) BOTTLE RANGE WITH SOFTFLEX(TM) EASY LATCH NIPPLE

Development Research: Nuby's new bottle is the result of intensive research & development including mother focus groups as well as studying how babies attach to the breast and feed. This research has helped our designers create an innovative, SoftFlex™ Easy Latch Nipple that has a breast-like shape, size, softness, movement and areola with soft nubs to massage baby's gums. As baby feeds, the three advanced anti colic valves allow air to vent back into the bottle, not baby's tummy, resulting in a more continuous feed and contented baby.

Mom Approved: 97% of Moms Approve - we know the best recommendation for any product comes from one parent to another. In a recent survey, 97% of moms who tried the new Nuby Natural Touch™ easy latch nipple gave it their approval*. A happy Mom says: I exclusively breast fed my son for the first year …When we introduced bottles he refused multiple brands, finally, we tried Nuby's Natural Touch bottle and the transition was a success… My son loves the Easy Latch nipples, their breast-like shape made it easy to transition from breast to bottle. Nuby's Natural Touch bottles were a lifesaver.

Industry Accolades: The Nuby™ Natural Touch™ Bottle is the proud winner of the UK Mother & Baby Magazine 2014 Gold Award in the Best Bottle Feeding Category, as voted by Moms.

Easy to clean: Nuby's Natural Touch™ Bottle is easy to clean and assemble. It simply has three pieces - a body, nipple, and screw ring - to take apart for sterilizing and quickly reassemble for feeding; with a hygienic hood to cover the nipple.

Compatibility: The new Natural Touch™ Bottle is compatible with the entire Nuby Natural Touch™ infant feeding range and has a slow flow nipple specially designed for new babies. Once baby is ready for the next feeding stage, replacement nipples are available in medium and fast flow. All Nuby^TM Natural Touch^TM products are BPA-Free. The new bottle comes in 3 decorative ranges:

3pk 9-oz boy & girl decorated
3pk 6-oz boy & girl decorated
6pk 9-oz boy & girl decorated

Great Value: The NEW Nuby^TM 9-oz 6 bottle pack offers Great Value for Parents and is available at Walmart at an every day low price of $19.74 from January 20th, PLUS each 6 bottle pack comes with a FREE Nuby^TM Comfort Orthodontic Pacifier.

Visit the Nuby website at www.nuby.com to learn more about the Nuby^TM product portfolio and watch our Natural Touch^TM video http://nuby.com/en/home/natural-touch or check out the Nuby^TM Facebook page at www.facebook.com/nubyusa

About Nuby™: Trusted by parents for over 40 years – Nuby^TM is one of the leading baby and toddler product innovators in the world. Nuby's mission is to be Parents' # 1 choice for feeding and fun by providing innovative products that support the development of children while making parents' lives easier. With many coveted industry awards worldwide, Nuby^TM has decades of experience and will continue to better the lives of parents and children around the globe.

* Basis: July 2014 survey of 131 Mothers.

Photo - http://photos.prnewswire.com/prnh/20150119/169874

SOURCE Luv n' care, Ltd.