NuFACE by The Carol Cole Company Expects Major Growth in 2012
Clinically-Proven Trinity Device Anticipated to Increase Sales
10 Apr, 2012, 11:24 ET
CARLSBAD, Calif., April 10, 2012 /PRNewswire/ -- The Carol Cole Company, creators of NuFACE, the first and only handheld device FDA cleared for facial toning and stimulation, celebrates great success in 2011 and expects major growth in 2012. NuFACE has set out to build the brand with a targeted distribution approach with a highly curated list of over 1,200 doors in premium spas, resorts and department store retail partners across the country. The company is taking the same discriminating approach as they enter international markets, including Australia in 2012.
NuFACE has grown by offering an expanded product portfolio around its proprietary technology, doubling its SKUs and launching a revolutionary new device last year. Sales have reached new records across all channels of distribution, and are tracking 3 times greater than a year ago.
The launch of the Trinity device in December, 2011 added yet another layer to the brand's expansion opportunity. Like the previous generations of NuFACE devices, the Trinity delivers microcurrent to stimulate local production of ATP, fueling improvements in muscle tone and synthesis of collagen and elastin. Clinical study results showed a statistically significant increase in skin contour in 85% of subjects, increased facial tone in 73% of subjects, and significant reduction in both the depth and number of wrinkles for the majority of subjects. The new device has not only out-performed NuFACE's forecasts and sales expectations, but has also boosted sales of its original microcurrent devices. With devices in two price brackets, a broader product portfolio, and rock-solid intellectual property, the brand is drawing a larger, more discriminating consumer base. Additionally, the Trinity is equipped with a detachable treatment head, allowing users to swap the microcurrent head for alternate treatments launching over the next year. NuFACE predicts this will broaden their customer base and increase their repeat customer rate.
For the remainder of 2012, NuFACE plans to focus on growing within existing doors and aims to increase sales by 300%.
Founded in 2005, The Carol Cole Company offers 3 microcurrent devices including the NuFACE Trinity as well as a home-care product line comprised of 7 SKUs. NuFACE is available at Neiman Marcus, Nordstrom, Bergdorf Goodman and top spas and medical offices across the country. For more information, visit www.mynuface.com.
SOURCE The Carol Cole Company
Share this article