NUK® Welcomes New Additions to the Family

HACKENSACK, N.J., Feb. 10, 2011 /PRNewswire/ -- NUK® the global leading baby care brand, announced today the launch of its innovative new products for 2011. The Trendline Collection, Ultimate Cup Line and Single Electric Breast Pump, join the company's unique system of products that are designed to work together and grow with children from newborn to toddler. These new additions continue to further NUK's commitment to providing the healthiest start for babies with products that are safe, simple and enhance orthodontic development.

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"NUK® is committed to satisfying the need for products that are safe, support healthy oral and skills development and also support every family's lifestyle and personal style," says Olivier Foglizzio, Vice President of Marketing for NUK®. "Our new 2011 products continue to bring babies and parents trusted, reliable products at every stage from 0-36 months."

New products for 2011 include:

NUK® Trendline™ Collection: This collection boasts fresh, new pacifier designs that merge superior NUK® functionality with style. The designs extend to bottles and Learner Cups, giving mom the ability to coordinate, mix and match her favorite products. Patterns include Dots, a fun, swirly print in girl, boy and neutral tones, and Whimsy, nature inspired prints of a blue turtle for boys, a pink bird for girls and a gender-neutral bee. (SRP: Pacifiers $3.99-$4.78/2pk; Bottles $4.99-$12.99; Learner Cups $6.56-$6.79/1pk)

NUK® Ultimate™ Cup Line: The New Ultimate™ Cup Line continues the good oral development habits that started with NUK's orthodontic bottles and pacifiers into the toddler years. This exclusive age-stage collection addresses motor skill and oral development with an evolving spout shape for each milestone of 6 months, 12 months, 18 months and 24 months. This system makes the transition from bottle to cup simple. Developed in collaboration with the NUK® medical team's pediatric dentist, the special spout progressively evolves into a soft curve, encouraging baby's mouth to transform from accommodating an O-shaped nipple to a U-shaped cup as well as supporting proper lip placement for sipping and drinking from an adult cup. (SRP: $4.99-$7.49)

NUK® Single Electric Breast Pump: This compact hand-held design offers a rhythm that mimics baby's suckling, suction strength control, a sensor that turns off the device when the tilt angle is over 65 degrees and a flexible ergonomic Optiform breast shield for optimal comfort. (SRP: $79.99)

For more information on the new 2011 products, the complete NUK® collection and retail information, please visit www.nuk-usa.com.

About NUK®:

For more than 50 years, NUK® has been globally recognized as a leading brand for innovative, medically –based infant and baby-care products. The brand's award-winning pacifiers, created in collaboration with dentists and medical professionals, feature a unique orthodontic shape that supports healthy oral development. NUK® product categories extend through breastfeeding, bottles, nipples and pacifiers to oral care and to the toddler stages with cups, utensils and tableware licensed under the Gerber® Graduates® name.

As part of the Jarden Corporation family of companies, NUK® continues to build and innovate in all product categories from infant to toddlers.

SOURCE NUK USA, LLC