NuStep, Inc. Holds All Day Relay Event to Benefit Alzheimer's

June 20th Event Also Spotlights Connection Between Exercise and Brain Fitness

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Jun 15, 2016, 09:30 ET

ANN ARBOR, Mich., June 15, 2016 /PRNewswire/ -- NuStep, Inc., maker of recumbent cross trainer fitness equipment, is proud to participate as a global team partner in The Longest Day – a day-long event on June 20^th to raise awareness and funds for the care, support and research efforts of the Alzheimer's Association.

NuStep, Inc., maker of recumbent cross trainer fitness equipment, launched its nationwide initiative "NuStepping to End Alzheimer's" in 2014 as a vehicle to raise awareness about cardio exercise and brain fitness and to support the Alzheimer's Association event, The Longest Day. This year, over 150 teams across the U.S. are holding daylong NuStepping relay events on June 20th to raise funds for the care, support and research efforts of the Alzheimer's Association. Above: Participants at the Ann Arbor, Michigan-based company's 2015 sunrise to sunset NuStepping event.

As a manufacturer of exercise equipment, NuStep has long promoted the life transforming benefits of cardiovascular exercise. In recent years, as research emerged about the strong connection between cardiovascular exercise and brain fitness, NuStep also began focusing on brain fitness, especially as it relates to reducing the risk of cognitive decline and dementia.

In 2014, NuStep launched its nationwide initiative, NuStepping to End Alzheimer's, as a vehicle to both raise awareness about brain fitness and support The Longest Day.

NuStep Vice President Steve Sarns, who conceived the NuStepping initiative, says "Research is showing that healthy lifestyle habits can help improve our brain health and potentially stave off cognitive decline." He adds, "The message we're sharing is that, in addition to getting regular cardio exercise, there are many other things we can do every day to help keep our brains fit."

With a goal to raise $500,000 for The Longest Day, NuStep has invited its senior living customers across the U.S. to join its NuStepping to End Alzheimer's team. To date, over 150 teams will hold NuStepping relay events at their locations on June 20^th. The top three fundraising teams win a NuStep recumbent cross trainer.

Closer to home, NuStep is holding a sunrise-to-sunset NuStepping event at their headquarters on June 20^th. Beginning at 5:59 a.m. and ending at 9:15 p.m., a relay team comprised of NuStep employees, area businesses and community members will keep a special edition NuStep recumbent cross trainer in constant motion.

About NuStep, Inc.
NuStep is the creator of inclusive recumbent cross trainers. The company was established with the goal of transforming lives by encouraging people of virtually all ages and all fitness levels, including those rehabilitating from an injury or illness, to TAKE THAT STEP, by getting the exercise they need to lead healthier, happier lives. Privately held and family owned, NuStep has been designing and manufacturing its products in Ann Arbor, Mich. since 1995. For more information, CALL 800.322.2209 or VISIT NUSTEP.COM

Photo - http://photos.prnewswire.com/prnh/20160614/379281

SOURCE NuStep, Inc.