FORT WASHINGTON, Pa., Dec. 10, 2013 /PRNewswire/ -- Nutrisystem, Inc. (NASDAQ: NTRI), a leading provider of weight management products and services, announced today the launch of Nutrisystem My Way, a program tailored to the individual's metabolism, along with its Fast 5™ kit, a one-week kick start that can help customers lose five pounds in their first week of dieting. A large and growing body of scientific evidence suggests a key predictor of long-term weight loss success is quick, early results, which Fast 5 delivers.
"Over the past year, we tasked our Research and Development team to reimagine our existing program and to come up with a more personal and customized approach to meet consumer needs," said Dawn Zier, President and CEO of Nutrisystem. "The result is Nutrisystem My Way, our new metabolic program that showcases our highly customizable plan and food options and its one-of-a-kind introductory, patent-pending Fast 5 kit, which provides customers early weight loss success to keep them inspired."
"Nutrisystem My Way and its Fast 5 week one program are available beginning December 10 for Diet Season 2014, and will be supported by an extensive advertising and marketing campaign," said Keira Krausz, Chief Marketing Officer of Nutrisystem. "Early customer response has been positive, and we're eager to get the word out via multiplatform advertising, marketing and publicity campaigns featuring Nutrisystem success stories and celebrity ambassadors including Dan Marino, Marie Osmond, Melissa Joan Hart and Dr. Andy Baldwin."
Key components of the Nutrisystem® My Way® program
ALL-NEW FAST 5
Fast 5 is a carefully designed, one-week kit that promises a five-pound weight loss in the customer's first week, backed by a money-back guarantee. Fast 5 includes seven days of breakfasts, lunches, and dinners, plus all-new shakes with formulations for men and women to meet their unique nutritional needs.
- EnergiZING™ shakes -- Packed with energizing B vitamins, caffeine and green tea extract, the EnergiZING™ shake is formulated to boost metabolism and provides calcium and vitamin D.
- Craving Crusher™ shakes -- To fight hunger, the Craving Crusher™ shake features a unique blend of filling fiber and protein, and a nourishing mix of vitamins and antioxidants for optimal well-being. It is designed to help curb common dieting pitfalls, like hitting the vending machine at work or the snack cabinet at home in the late afternoon.
"A third-party's clinical test, sponsored by Nutrisystem, supports the effectiveness of Fast 5," explained Dr. Anthony Fabricatore, a clinical psychologist who heads up Nutrisystem's Research and Development team. "Getting a quick jump out of the gate can be very motivating as individuals move into their tailored Nutrisystem My Way program. Research from multiple lifestyle programs shows that achieving early weight loss is a reliable predictor of longer-term success."
CUSTOMIZED MEAL PLAN BASED ON INDIVIDUAL METABOLISM
The Nutrisystem My Way program uses a science-backed algorithm to estimate each customer's metabolic rate in order to create a customized program tailored to the amount of calories needed for healthy weight loss. Customers are given a personalized meal plan and exercise suggestions to help them burn fat efficiently and boost fat metabolism. Consumers are encouraged to check in periodically with a Nutrisystem counselor as their metabolic needs change in response to weight loss.
BLOOD SUGAR STABILITY TO HELP FIGHT HUNGER
The Nutrisystem My Way program delivers a combination of portion-controlled foods and an eating plan based on slow digesting carbohydrates and fiber, designed to help keep blood sugar levels stable throughout the day minimizing hunger spikes and the feelings of deprivation that cause cravings.
VARIETY, NUTRITION, AND NEW FAVORITE FOODS
Nutrisystem offers more than 150 unique menu items -- nearly double that of its competitors -- formulated for the Nutrisystem My Way program. The robust menu of high quality, nutrient-dense foods are perfectly portioned for weight loss®, great tasting, and satisfying. New to the menu items in the coming months include Blueberry Lemon Bar, Cinnamon Raisin Bar, Biscotti Bites, Cheddar Broccoli Rice, Multigrain Pilaf, Lemon Herb Crisps, Double Chocolate Peanut Butter Cookies, Pepperoni Pizza Melt, Four Cheese Melt, Broccoli & Cheese Melt, and Chocolate Cupcake. All Nutrisystem® foods have no trans fats, partially hydrogenated oils, MSG, high fructose corn syrup, aspartame or saccharine. Nutrisystem® foods are intended to be combined with fresh grocery additions such as low fat yogurt, salad, fruit and vegetables.
FOOD AND PLAN FLEXIBILITY TO MEET CUSTOMER NEEDS
The Company also offers foods and plans to fit all customer lifestyles, including grab-and-go breakfast and lunch options, and conveniently portable lunch and dinner options, including frozen entrees and desserts. In addition to its 28-day plans, Nutrisystem also offers Dinners My Way™ and Weekends My Way™ programs, in which customers have additional flexibility to prepare dinners or weekend meals on their own following healthy eating guidelines outlined in the Nutrisystem® program educational materials. These programs are particularly helpful for customers transitioning from weight loss to weight maintenance.
To learn more about Nutrisystem, its plans and menu items or to order now, please visit www.nutrisystem.com.
About Nutrisystem, Inc.
Nutrisystem, Inc. (NASDAQ: NTRI) is a leading provider of structured home-delivered weight loss meal plans, and has helped consumers lose weight for more than 40 years by providing quality foods and a nutritionally balanced meal program. For diet season 2014, Nutrisystem, based in Fort Washington, PA, has introduced the Nutrisystem® My Way® program, which factors in an individual's metabolic needs, along with the Fast 5™ kit for accelerated initial weight loss. Meal plans feature more than 150 menu options, along with complimentary, optional counseling from trained weight-loss coaches, registered dietitians and certified diabetes educators. Customers are provided further support from the online community, tools, trackers, mobile apps, cookbooks and more. Nutrisystem® plans are personalized to meet individual health goals and are consistent with national guidelines for dietary intake meeting targets for fat, sodium, sugar, cholesterol and fiber as well as national guidelines for physical activity. Additionally, plans can be customized to specific dietary needs and preferences including the Nutrisystem® D® program for people with diabetes or those at risk for type 2 diabetes. Healthcare professionals may learn more about the programs by visiting www.nutrisystem.com/hcp. Nutrisystem® weight loss plans are available directly to consumers through www.nutrisystem.com, by phone (1-800-435-4074) and at select retailers.
SOURCE Nutrisystem, Inc.