FORT WASHINGTON, Pa., May 14, 2013 /PRNewswire/ -- Nutrisystem, Inc. (NASDAQ: NTRI), a leading provider of weight management products and services, today announced the appointment of Robin Shallow as Vice President of Public Relations and Corporate Communications. Ms. Shallow will drive consumer and corporate communications strategies for the Nutrisystem brand. She will join the company on May 20.
Ms. Shallow, a PR veteran with over two decades of experience working with some of the biggest, most valuable consumer media brands in the health and weight loss space, will have oversight of Nutrisystem's corporate media relations, brand publicity, internal communications, events and community relations.
"We couldn't be more delighted to have Robin on the Nutrisystem team," said Dawn Zier, CEO of Nutrisystem. "Her experience, consumer sensibility and passion for this space made her the ideal candidate for this role. We have a great and compelling story, a proven scientific and nutrition-based diet that has helped millions of people achieve their desired weight loss goals, and now, a veteran communications strategist to champion Nutrisystem through traditional, digital and social channels."
"Nutrisystem is a proven weight loss product at a time when Americans need and want to look and feel their best and be increasingly accountable for their own health and wellness," said Ms. Shallow. "I'm looking forward to working with the Nutrisystem team to utilize creative communications strategies that will really resonate with existing and potential customers."
Ms. Shallow served as Executive Vice President of Communications for Rodale, Inc., with oversight of corporate, executive, internal, brand and marketing communications across the company. At Rodale, Ms. Shallow was responsible for creating and driving multi-platform, integrated partnerships for the Company's leading suite of health, fitness and wellness titles, including Men's Health, Prevention and Women's Health, South Beach Diet, Abs Diet, Celebrity Fit Club, Flat Belly Diet! and Eat This, Not That!, among others. She also had day-to-day management of NBC/Reveille's Biggest Loser franchise for Rodale including online extensions, best-selling branded books, newsstand special issues and magazine integrations.
Most recently, Ms. Shallow was Executive Vice President, Communications and Public Relations for MeetMe, Inc., the leading social network for meeting new people in the U.S. and public market leader for social discovery. In that role, she led the communications strategies around the rebranding of MeetMe, the result of the merger of myYearbook and Quepasa Corporation.
Ms. Shallow spent the earlier part of her career at Time Inc. where she directed communications for the company's enthusiast group of 18 magazines including titles like Golf Magazine, This Old House and Popular Science. Prior to that, she was the public relations director for Sports Illustrated and has also worked as a production executive on Live with Regis & Kathie Lee! She is a graduate of Pepperdine University.
Having helped Americans lose millions of pounds for over 40 years, Nutrisystem, Inc. (NASDAQ: NTRI) develops evidence-based programs for healthy weight management, and is the leading provider of home-delivered weight loss meal plans. Nutrisystem offers balanced nutrition in the form of low glycemic index meal plans designed for men and women, including seniors, vegetarians and the Nutrisystem® D® program for people with diabetes or at risk for type 2 diabetes. Nutrisystem® plans include a wide variety of pantry and frozen entrees and snacks to aid in program satisfaction and adherence, as well as transition plans to support long-term success. The Fort Washington, PA-based company also provides weight management support and counseling by trained weight-loss coaches and registered dietitians, as well as through an engaged online community, online tools and trackers, mobile apps, cookbooks and more. Healthcare professionals may learn more about the programs by visiting www.nutrisystem.com/hcp. Nutrisystem® weight loss plans are available directly to consumers through www.nutrisystem.com, by phone (1-800-435-4074) and at select retailers.
SOURCE Nutrisystem, Inc.