NuVision Federal Credit Union Deploys Gen Y Street Team at Huntington Beach Fourth of July Celebration

HUNTINGTON BEACH, Calif., July 6, 2011 /PRNewswire/ -- "It's not your father's credit union" was the message as NuVision Federal Credit Union deployed its Gen Y street team at the Huntington Beach Fourth of July Celebration.  The new street team concept complemented other activities as part of the organization's annual participation at one of Southern California's most prominent holiday gatherings and the largest Fourth of July celebration west of the Mississippi.

The NuVision street team was deployed in three groups of three people on the first day of the festival, July 2, with the mission of communicating to young Gen Y attendees that NuVision is part of a transformation of the traditional credit union idea.  Historically, credit unions were formed around membership from a specific organization or group, such as the employees of a corporation or government agency.  Recently, however, many credit unions are now open to the general public while offering the same benefits previously available only to a restricted membership group.

Armed with information sign-up cards and a grab bag with a chance to win either $1 or $100, the street team approach proved highly successful with over 400 information cards gathered from people interested in hearing more about NuVision and the benefits of a credit union. The team took photos of event attendees with the NuVision money sign which were posted on NuVision's Facebook page.

"We were extremely pleased with our new street team concept and their success in reaching out to a young demographic who may not be aware that credit unions like NuVision are now open to the general public," said LJ Tarman, NuVision Vice President of Marketing and Public Relations.  "It's a new way of banking with significant advantages that fits very well with this generation's search for innovation."

NuVision had a highly visible presence at the Huntington Beach festivities again this year with an information booth all three days of the Pier Festival, runners in the Surf City 5K and the Miss Huntington Beach float in the parade, in addition to this year's first NuVision street team.  The booth, dubbed the NuVision Lounge, featured a charitable cause with the opportunity to purchase Children's Miracle Network "balloons" for $1.

As a not-for-profit, mutual organization with no vested special interests, NuVision is member owned and governed.  Its members participate in direct profit sharing through lower interest rates, lower fees and higher dividends in the credit union structure.  NuVision also pursues a tradition of careful lending and other practices to minimize risk.  Its commitment to local community involvement is evident in active civic involvement, non-traditional branch locations and robust educational programs to build members' financial knowledge.

For information on NuVision Federal Credit Union, visit www.nuvisionfederal.org.

About NuVision Federal Credit Union

NuVision Federal Credit Union is a full-service credit union open to the general public, without restriction of employment or affiliation, with 15 branches and assets of approximately $1.2 billion.  Headquartered in Huntington Beach, Calif., NuVision was founded in 1935 to serve employees of Douglas Aircraft Company.  It continues to serve aerospace employees (primarily from Boeing), as well as Sempra Energy employees and the general public, with a total of more than 75,000 members in Los Angeles and Orange Counties. www.nuvisionfederal.org

SOURCE NuVision Federal Credit Union