New Partnership Brings Health and Wellness Across North America
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TORONTO, April 19 /PRNewswire/ - Liquid Nutrition Group Inc., an international functional beverage, food, vitamin and supplement store concept, has hit another home run! The company today announced its partnership with New York Yankees' starting catcher and Canadian native Russell Martin. The three-year deal positions Martin as an equity partner, lending his name, image and likeness as the company fulfills its expansion plans and markets the brand across North America.
"As a loyal Liquid Nutrition customer, it seemed only natural to partner with such a progressive company to help spread the message of living a healthy, balanced lifestyle," said Russell Martin, MLB Player. "Their proactive approach to nutrition mirrors my own personal beliefs and together we will educate others that eating and living healthy can be fun, easy, quick and delicious."
Liquid Nutrition is capitalizing on the growing need to educate consumers and offer convenient solutions for making healthy lifestyle choices. The company recently announced its aggressive plans to expand across 35 markets in Canada and the U.S., with the first of its stores opening summer 2011 in Toronto and Los Angeles. Concurrent with the North American plan, the company is also in the midst of securing additional licensees for international markets.
The growth strategy includes building a strong team of partners to lead the charge in generating awareness about healthy, balanced living. Liquid Nutrition Group Inc.'s President Glenn Young remarks, "Russell Martin is a fantastic addition to the Liquid Nutrition team. As we move our development plans forward, having a prominent athlete and strong role model like Russell will accomplish our goal in helping make communities across the globe understand the need to live a healthy and active lifestyle."
Earlier this month, the company initiated the first phase of its strategic growth plans that included opening an international sales office located in Oakville, ON. To support the expansion, Liquid Nutrition also launched its multi-faceted marketing communications plan that integrates stimulating advertising, a redesigned website, digital & social media with interactive celebrity appearances and grassroots activities.
As part of the marketing and business plans, Liquid Nutrition also recently signed two-time NBA Most Valuable Player Steve Nash. "We made a strategic decision to strengthen our team by hand-picking select athletes and other professionals, all of whom share our vision of living a well-rounded healthy lifestyle. Steve and Russell are terrific examples of how to integrate nutritional intake with regular activity. Together, this Liquid Nutrition Dream Team will energize the landscape of health and nutrition to benefit food lovers and all of those concerned with healthy living," added Young.
About Liquid Nutrition Group Inc.
Liquid Nutrition Group Inc. (LNGI) is an international based nutritional smoothie, food, vitamin and supplement store franchisor, committed to bringing healthy and delicious eating to communities around the world. Stores are currently operating in Montreal, with franchise expansion opportunities throughout Canada and USA, as well as international licenses. For store locations or more information visit www.liquidnutrition.ca.
LNGI is a privately held company that recently entered into a letter agreement with Lime Hill Corporation (TSX: LHL.P), whereby the companies announced details of their proposed qualifying transaction (the "Transaction"). The letter agreement, dated December 21, 2010, outlines the intention to complete an amalgamation of the two companies. It is intended that the Transaction, when completed, will constitute the qualifying transaction of Lime Hill Corporation pursuant to Policy 2.4 of the TSX Venture Exchange Inc. (the "TSX Venture") Corporate Finance Manual. The Transaction is subject to the policies of the TSX Venture relating to qualifying transactions, as well as shareholder approval of Lime Hill and LNGI. Upon completion of the Transaction, the new publicly traded company will focus on the hybrid health and nutrition franchise market in North America.
About Russell Martin
NY Yankees' catcher Russell Martin (#55) has been dedicated to making a difference both on and off the field since the start of his career. A Canadian native, Martin was named an All-Star in his first two full seasons in the Major Leagues, was the first ever Canadian-born catcher to start an All-Star Game and he earned MLB's Heart & Hustle Award in 2007. His commitment to his team is strengthen by his passion for helping communities around the globe, including his support of the One Drop Foundation (whose mission is to fight poverty by providing access to water and raising awareness about making safe water accessible) and promoting a healthy, nutritious lifestyle through the partnership with Liquid Nutrition. Visit www.russellmartin55.com for more information.
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SOURCE Liquid Nutrition Group Inc.