NEW YORK, March 21, 2012 /PRNewswire/ -- NYDailyNews.com, the fifth largest newspaper website in the United States, and NewsCred, a platform that connects brands and publishers with the world's best journalism, today revealed an online editorial section designed to serve the South Asian community in the Tri-state area and across the country. The 'Desi News' section, accessible on NYDailyNews.com, will utilize NewsCred's SmartPress technology to deliver customized content on Indian politics, entertainment, cricket, and US-Indian relations from leading international publishers.
"The New York metropolitan area has seen a growing interest in news - from an American perspective - about India, Bangladesh and the surrounding Pan-Asian areas as that community thrives throughout New York and New Jersey, as well as across the country," said Steve Lynas, Senior Vice President of Daily News Digital. "NYDailyNews.com has recognized the need to provide interesting content to this growing, sophisticated, and educated Asian-Indian audience."
With a range of respected and proven journalism sources, NewsCred will provide Daily News editors with access to fully licensed articles and images from over 750 publications of interest to this growing community. The 'Desi News' section will be refreshed daily with relevant content custom-tailored and curated by NewsCred's SmartPress technology.
Founded in 2008, NewsCred works with brands and publishers including Forbes, GEN, Lenovo, Orange Telecom and Zurich Insurance to create unique and engaging content experiences. NewsCred's roster of fully licensed partners include Bloomberg, Chicago Tribune, Reuters, The Economist, The Guardian, The Telegraph, McClathy-Tribune and the Associated Press.
NewsCred (www.newscred.com) is a platform that connects publishers and brands with the world's best journalism. NewsCred licenses, curates and syndicates full-text news articles, images and videos from over 750 of the world's highest quality sources – ranging from original work by global thought leaders like Bill Clinton and George Soros to captivating editorials from publishers like The Economist, The Guardian, Forbes, Bloomberg and many more. NewsCred's editorial team and powerful semantic technology filters and customizes thousands of articles every day for each of their clients' specific needs, however broad or niche. With 1 platform, 1 license and 1 bill, NewsCred makes publishing simple, affordable and instant. Founded by Shafqat Islam, Iraj Islam and Asif Rahaman in 2008, NewsCred has offices in New York, London and Dhaka. For more information, visit www.newscred.com and follow us on twitter @newscred.
About the New York Daily News
The New York Daily News is the largest and most widely-read newspaper in the New York City metropolitan area and second largest local media website in New York. Founded in 1919, the Daily News has won 10 Pulitzer Prize Awards for excellence in journalism. The Daily News is the fourth largest daily and the sixth largest Sunday newspaper circulated in the United States and features the largest combined print and online audience of any metropolitan newspaper in the country. NYDailyNews.com is one of the top twelve news websites in the United States. New York's Hometown Newspaper is also available as an iPad app and on Blackberry, iPhone and Android mobile devices and features the third-largest digital circulation of any newspaper in the country.
JJPR – Jocelyn Johnson