NYX Professional Makeup Announces Halloween Collaboration with Academy Award-Winning Pro Makeup Artist, Ve Neill
Six exclusive Halloween looks brought to life via virtual try-on technology experience
LOS ANGELES, Sept. 24, 2019 /PRNewswire/ -- In partnership with professional makeup artist Ve Neill, NYX Professional Makeup introduces a twisted take on the classic tale, Alice in Wonderland – Wonderland After Dark. In her first-ever beauty partnership, Neill created six unique looks exclusive for the NYX Professional Makeup community. Each twisted character concept comes as part of a curated bundle of product with an exclusive digital tutorial and virtual try-on technology, making it easier than ever for all makeup lovers, from beauty enthusiasts to artistry professionals, to re-create the looks.
Within each Wonderland After Dark bundle, fans will also discover a NEW NYX Professional Makeup product launch – Glow-On Lip Gloss. This blacklight-activated lip gloss instantly transforms to reveal an intense neon pigment with mirror-like shine. Starting today, all six product bundles are available for purchase, including: Ace & Spade (graphically gorgeous joker), Alex (wildly curious zombie), Bunni (dark, twisted rabbit), The Queen (blood-thirsty vampire), Topsy-Turvy (colorfully scary skull) and Kitty Kat (psychedelic feline) at NYXCosmetics.com and NYX Professional Makeup Stores nationwide.
In keeping with its digital heritage, launching on October 1, NYX Professional Makeup will also offer a virtual try-on feature for all six looks on their website. The hyper-realistic try-on tool includes first-to-market blacklight technology, which allows fans to see the Glow-On Lip Gloss activate in real time.
"Ve Neill is the ultimate definition of a true professional makeup artist," says Yann Joffredo, Global Brand President. "As a brand rooted in professional artistry for all, we are thrilled to take our long-standing relationship to the next level with this exclusive collaboration. Wonderland After Dark represents our limitless commitment to the aspiring artistry community as the #1 accessible professional brand."
In addition to the collaboration, Neill, best known for her work on A Star is Born, Hunger Games, and Beetlejuice — returns to the FACE Awards to judge for a 7th time. Finalists will create their interpretation of the Wonderland After Dark looks for the chance to be crowned the first-ever global FACE Awards winner.
The Freedom and Artistry for Creative Expression (FACE) Awards is an annual competition hosted by NYX Professional Makeup, where aspiring makeup artists submit videos in the hopes of earning the coveted title: Artist of the Year.
To find out more about the NYX Professional Makeup Wonderland After Dark Halloween bundles and 2019 FACE Awards, visit www.nyxcosmetics.com/faceawards.
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About NYX Professional Makeup:
NYX Professional Makeup is a modern, digitally native makeup brand on the forefront of today's emerging beauty trends. A leader in the global color cosmetics industry, NYX Professional Makeup is an affordable professional makeup line with every shade, color and tool needed to create makeup artistry at every level. Rooted in a professional artistry heritage, NYX Professional Makeup boasts a successful multi-channel approach at the forefront of digital and retail. A social media pioneer, NYX Professional Makeup is one of the most influential and top-ranked brands, and is followed by top beauty vloggers, Instagram stars, and their millions of fans. While headquartered in the heart of Los Angeles, NYX Professional Makeup is a global brand available in more than 70 countries at thousands of retailers consisting of specialty beauty and fashion stores, freestanding shops and beauty supply stores, as well as on www.nyxcosmetics.com.
SOURCE NYX Professional Makeup
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