LOS ANGELES, Aug. 22, 2017 /PRNewswire/ -- NYX Professional Makeup today launched a social media contest called Luv Out Loud. This campaign offers fans the chance to win a $10,000 donation to their favorite charity.
To enter the contest, fans are encouraged to upload a one minute-long video to Instagram in which they share how they "luv" out loud, the charity they would like to support, and why they should win.
The social media contest supports the launch of the new Luv Out Loud lipstick line. This line of lipsticks was created to support the brand's mantra of inclusivity, acceptance, and artistry for all. The lipstick shade names represent powerful attributes: Confident, Brave, Fearless, Passionate, Extraordinary, and Brilliant.
The contest, which kicked off with a video shown at the 6th Annual FACE Awards, stars influencer Angel Merino(@Mac_Daddyy) sharing how he "luvs" out loud. Additionally, NYX Professional Makeup will make a donation to The Trevor Project on behalf of Merino.
About NYX Professional Makeup: NYX Professional Makeup is a modern, digitally-native makeup brand on the forefront of today's emerging beauty trends. A leader in the global color cosmetics industry, NYX Professional Makeup is an affordable professional makeup line with every shade, color and tool needed to create makeup artistry at every level. Rooted in a professional artistry heritage, NYX Professional Makeup boasts a successful multi-channel approach at the forefront of digital and retail. A social media pioneer, NYX Professional Makeup is one of the most influential and top-ranked brands, and is followed by top beauty vloggers, Instagram stars, and their millions of fans. While headquartered in the heart of Los Angeles, NYX Professional Makeup is a global brand available in more than 70 countries at thousands of retailers consisting of specialty beauty and fashion stores, freestanding shops and beauty supply stores, as well as on www.nyxcosmetics.com.