NYX Professional Makeup Appoints Scott Friedman to Chief Executive Officer

LOS ANGELES, Aug. 1, 2011 /PRNewswire/ -- Today, NYX Professional Makeup, the professional makeup line known for its quality and value, announced the appointment of Scott Friedman as Chief Executive Officer.  Mr. Friedman brings more than 15 years of industry experience to the role, formerly held by Toni Ko who will transition to Founder and Chief Creative Director.  

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"We're very excited that Scott has joined NYX.  He is a seasoned CEO with a sterling reputation for improving operational efficiencies and managing growth.  We're looking forward to his leadership and to accelerating our brand's move to the next level of international exposure," said Toni Ko, founder of NYX Professional Makeup.

Scott Friedman has a history of growing small and medium size businesses into large companies, by building their brands while preserving their culture, core values and entrepreneurial spirit. Prior to joining NYX, Friedman was CEO of Allegro MFG., Inc., a leading international manufacturer and marketer of cosmetics, organizers, electronics and accessory bags, which sold to Conair in 2007. Under his watch, Allegro received the "Target Partner Award of Excellence" in both 2007 and 2009, as well as similar awards from other retailers.

"I couldn't be more thrilled to join NYX.  Toni Ko has done a tremendous job creating a quality product line at the right price-point, while establishing brilliant domestic and international brand recognition," said Scott Friedman, CEO of NYX Professional Makeup. "I share the vision and core values of the company and can't wait to add product placement at additional select retailers so the growing NYX fan base has more locations in which to find our products."

NYX Professional Makeup is a favorite among A-list makeup artists, celebrities and style insiders around the world, featuring one of the widest arrays of shades available for a makeup brand.  NYX products are available at major retailers across 40 countries as well as more than 10,000 beauty supply stores in the US and freestanding stores in Japan, Brazil, and Switzerland.

About NYX Cosmetics:

NYX, named after the ancient Greek goddess who ruled the night, is known for its high-quality, professional makeup and incredibly wide shade selection – ideal for both artistry and every day creative looks. Since its launch in 1999, NYX has introduced products in every makeup category and rarely discontinues shades.  It is one of the fastest growing cosmetics brands domestically and internationally. Loved by makeup artists and beauty aficionados alike NYX features over 1500 SKUs in their product line.  For more information, please visit www.nyxcosmetics.com.

SOURCE NYX Professional Makeup