NYX Professional Makeup Partners with Rising Queer Artists for "Pridemix" Campaign Spotlighting Underrepresented Voices in Music

Through a series of short videos, the campaign will spotlight the voices of three emerging queer musicians: featuring R&B artist, Destin Conrad, alternative pop star Zolita, and GRAMMY-nominated R&B sensation, Tiana Major9. The videos, which will be shared on NYX Professional Makeup's social and digital channels, feature the three artists sharing their individual stories of celebrating authenticity, the exploration of their queer identities, and how this translates to their music. 

"Authenticity is important to me—from the words that I sing, to the people I surround myself with, to the brands I work with," says Destin Conrad. "I'm excited to work with NYX Professional Makeup because they are true allies of the queer community."

"As a queer pop artist, makeup is an integral part of my self-expression," says Zolita. "I'm very proud to partner with a brand that has always championed unrepresented voices, especially emerging artists or those in the LGBTQ+ community."

"I'm grateful to NYX Professional Makeup for giving me another platform to tell my story of queer love and heartbreak," says Tiana Major9. "Creating music about your life can make you feel vulnerable, but it's also incredibly empowering -- I'm proud to share my journey with this community."

As a brand rooted in community with a strategic focus on entertainment, "Pridemix" launches on the heels of the brand's latest music initiative, NYXTAPE, which launched in January in collaboration with emerging female artists. The beauty brand has historically supported emerging artists within their community and continues to pave new paths for beauty in music and entertainment.

"At NYX Professional Makeup, we don't just celebrate our LGBTQIA+ family during Pride month; we celebrate them and their artistry every day," said Denee Pearson, Global Brand President at NYX Professional Makeup. "With the launch of Pridemix, we're shining a light on the underrepresented voices of queer emerging artists, while celebrating their artistry through makeup. Music and makeup are the ultimate connectors. Looking good and feeling good go hand-in-hand, so why not bring the two together to create the ultimate remix for Pride?"

NYX Professional Makeup celebrates the LGBTQIA+ community year-round through its Proud Allies for All campaign in partnership with the Los Angeles LGBT Center. Through donations, community events, volunteering, and a Global Allyship training featured on nyxcosmetics.com, the brand is committed to allyship in action.

NYX Professional Makeup has also donated over $500K to global charities in an effort to continue to scale their support for the community worldwide. This year's Pride campaign builds on NYX Professional Makeup's history of celebrating the LGBTQIA+ community, including past campaigns like "Family Can't Be Framed" featuring House of Avalon and "Game Out Loud" featuring queer gamers.

To learn more about "Pridemix," visit nyxcosmetics.com and @nyxcosmetics on Instagram and TikTok.

MORE ABOUT THE ARTISTS:

• Destin Conrad – Known for his smooth vocals and genre-defying blend of R&B and pop, Destin brings vulnerability and soul to every track. His debut album, which launched April 25, explores the intricacies of navigating Black queer love in the digital age.
• Zolita – A hyperpop innovator whose cinematic storytelling and unapologetic lyrics celebrate queer love and rebellion. Zolita's music is both defiant and deeply personal, creating space for fans to feel seen, empowered, and free.
• Tiana Major9 – A powerhouse vocalist blending reggae, soul, and R&B with messages of love, resilience, and liberation. Her upcoming releases delve into self-love and healing, underscoring her journey as a queer woman of color and inspiring listeners to embrace their own narratives.

ABOUT NYX PROFESSIONAL MAKEUP
NYX Professional Makeup is a modern, digitally native makeup brand on the forefront of today's emerging beauty trends. A leader in the global color cosmetics industry, NYX Professional Makeup is an affordable professional makeup line with every shade, color and tool needed to create makeup artistry at every level. Rooted in a professional artistry heritage, NYX Professional Makeup boasts a successful multi-channel approach at the forefront of digital and retail. A social media pioneer, NYX Professional Makeup is one of the most influential and top-ranked brands, and is followed by top beauty vloggers, Instagram stars, and their millions of fans. While headquartered in the heart of Los Angeles, NYX Professional Makeup is a global brand available in more than 70 countries at thousands of retailers consisting of specialty beauty and fashion stores, freestanding shops and beauty supply stores, as well as on www.nyxcosmetics.com.

SOURCE NYX Professional Makeup