NYX Professional Makeup, Uber Eats and My/Mo Mochi Ice Cream Snacks Announce #MochiMonday on January 8th, 2018

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Jan 04, 2018, 08:17 ET

LOS ANGELES, Jan. 4, 2018 /PRNewswire/ -- NYX Professional Makeup, Uber Eats and My/Mo Mochi Ice Cream announce the debut of #MochiMonday on Monday, January 8^th. Supporting the launch of NYX Professional Makeup's NEW Love You So Mochi Collection, as part of #MochiMonday, Uber Eats users in the Los Angeles area will have the chance to order the Love You So Mochi collection, along with mochi ice cream snacks from My/Mo Mochi Ice Cream on Monday, January 8^th.

NYX Professional Makeup launches their newest Love You So Mochi collection, featuring two eyeshadow palettes and two highlighting palettes.

NYX Professional Makeup's buzzworthy Love You So Mochi collection features a line of eyeshadow and highlighting palettes that are inspired by the adored Japanese favorite snack – mochi! "The Love You So Mochi collection is a fun treat for the senses and unlike anything we have ever released, featuring soft, pillow-like textures," says Joyce Kim, VP of Product Development at NYX Professional Makeup. "We love that NYX Professional Makeup took inspiration from mochi ice cream, something we have been passionate about for decades," adds Russell Barnett, CMO of My/Mo Mochi Ice Cream. "It's exciting to see our passions of taste and style come together!"

On #MochiMonday, happening in Los Angeles on Monday, January 8^th, 2018, from 2-4pm PST, Uber Eats users can enjoy on-demand delivery of NYX Professional Makeup's brand new Love You So Mochi collection plus mochi ice cream from My/Mo Mochi Ice Cream! "At Uber Eats, we're continuing to partner with innovative brands to remind our customers how easy and reliable it is to get the food they want, where ever they are," says Ben Story, General Manager of Uber Eats. "We're thrilled to use our technology to bring #MochiMonday to life, delivering food – and makeup – exclusively to Los Angeles' beauty lovers."

The Love You So Mochi collection features two eyeshadow palettes with ten shadows each in a range of matte and shimmer finishes as well as two duo chromatic highlighter palettes with light-reflecting shades for a glossy-glow look.

If you're in the Los Angeles area and want to take part in #MochiMonday, register or sign into the Uber Eats app from 2-4pm PST for a chance to snag this exclusive offer. Products are free, but a $4.99 booking fee will apply at checkout. Supplies are very limited, and available on a first-come, first-serve basis.

To learn more about NYX Professional Makeup's Love You So Mochi eyeshadow and highlighting palettes, please visit https://www.nyxcosmetics.com/love-you-so-mochi-collection.html. To learn more about My/Mo Mochi Ice Cream and Uber Eats, please visit https://www.mymomochi.com/ and https://www.ubereats.com/los_angeles/.

About NYX Professional Makeup:
NYX Professional Makeup is a modern, digitally-native makeup brand on the forefront of today's emerging beauty trends. A leader in the global color cosmetics industry, NYX Professional Makeup is an affordable professional makeup line with every shade, color and tool needed to create makeup artistry at every level. Rooted in a professional artistry heritage, NYX Professional Makeup boasts a successful multi-channel approach at the forefront of digital and retail. A social media pioneer, NYX Professional Makeup is one of the most influential and top-ranked brands, and is followed by top beauty vloggers, Instagram stars, and their millions of fans. While headquartered in the heart of Los Angeles, NYX Professional Makeup is a global brand available in more than 70 countries at thousands of retailers consisting of specialty beauty and fashion stores, freestanding shops and beauty supply stores, as well as on www.nyxcosmetics.com.

About Uber Eats:
Uber Eats is Uber's stand-alone meal delivery app that makes getting food as easy as requesting a ride, whether you're at home, the office, or the park. Uber is leveraging its technology and expanding its driver partner network to deliver food to hungry customers who can track their order, get an upfront delivery time, and use the same account they use to take rides. Uber Eats is available globally in more than 200 cities, bringing millions of people the right food, for right now–at the tap of a button.

About My/Mo Mochi Ice Cream:
My/Mo Mochi Ice Cream is a fusion of fan favorite flavors of premium ice cream and traditional sweet rice mochi dough, giving snackers a colorful and flavorful new way to experience ice cream. Made from the very best ingredients, the brand's offerings range from poppable and delicious ice cream wrapped in sweet rice mochi dough to ice cream pints filled with bits of pillowy mochi dough. For more information on My/Mo Mochi Ice Cream, please visit www.mymomochi.com.

SOURCE NYX Professional Makeup