O Boticário introduces Clash, a new men's fragrance brand that innovates with a high-pressure process to extract pure freshness

A modern fougère crafted by master perfumer Dominique Ropion, reinventing freshness with a bold and striking scent

SÃO PAULO, Feb. 25, 2025 /PRNewswire/ -- Clash, a bold new entry in O Boticário's fragrance portfolio, redefines strength and freshness in the fougère category—the leading olfactive family in the United States. With a sophisticated blend of modern and invigorating notes, the brand debuts under the concept "From pressure, strength is born," capturing the essence of men who thrive under adversity, channeling pressure into resilience and growth.

Clash delivers an invigorating freshness from the first spray to the final dry-down, crafted through an innovative high-pressure extraction technique that enhances purity while adopting a more sustainable approach*. Rooted in the fougère family, the fragrance combines aquatic and marine facets with vibrant fruity and citrus accords. The top notes introduce an icy, modern freshness with a dynamic fruity twist, leading to an aromatic heart of lavender, rosemary, and sage. In the base, the woody intensity of vetiver merges with the warm, enveloping depth of cashmeran, creating a striking contrast of sensations.

"I modernized the Fougère structure to create a powerful freshness that reflects the authenticity of the modern man. It is impactful from start to finish, with a potent combination of freshness and strength," says Dominique Ropion, Master Perfumer at IFF.

Clash's packaging embodies the brand's bold identity with a design that reflects its core concept. The bottle's defining feature—a striking diagonal break—symbolizes resilience, mirroring the journey of a man who emerges stronger through adversity.

"Clash arrives to revolutionize and redefine freshness in men's fragrances, bringing together the most modern and powerful olfactory elements in a signature scent that inspires men to embrace pressure, overcome challenges, and keep evolving," says Paulo Roseiro, Executive Director of Fragrances, Deodorants, and Gifts.

The fragrance debuts on March 3, 2025, exclusively through the brand's e-commerce platform. As a special launch offer, customers will receive a complimentary Travel Bag with each purchase.

*Lower energy consumption: A more efficient process that reduces energy usage compared to conventional extraction methods. Reusable CO₂: The carbon dioxide used in the process is recycled, minimizing emissions and waste.

Product Details

Clash 100 ml | R$ 59,90
A striking fragrance from start to finish, born from a powerful fusion of freshness and strength. The opening features icy, modern notes blended with an addictive fruity nuance. At the heart, aromatics extracted under high pressure ensure their purest and freshest form. In the base, the woody strength of vetiver meets the enveloping texture of cashmeran—a true clash of sensations that unveils the power of the modern man.

About O Boticário

Grupo Boticário is the leading beauty company in Brazil, dedicated to innovation, sustainability, and empowering self-expression through high-quality products. With a diverse portfolio of brands, the company combines science and nature to create beauty solutions that cater to various lifestyles and needs.

As a global leader in responsible beauty, Grupo Boticário is recognized as the 3rd most sustainable company in the world in the personal care category. The Corporate Sustainability Assessment (CSA) by S&P Global evaluates the sustainability performance of over 10,000 companies worldwide, comparing them to their industry peers. It also serves as the main eligibility criterion for inclusion in the Dow Jones Sustainability Index.

With a commitment to ethical sourcing, cruelty-free formulations, and environmental responsibility, Grupo Boticário continues to shape the future of beauty while making a positive impact on the planet and communities worldwide.

Sources: 
*Kantar, Worldpanel Division, LinkQ On-line, campo realizado durante o mês de dezembro de 2023. Total Brasil, 9.079 lares. Marcas de Beleza são produtos como perfumaria, cuidados com a pele e maquiagem; 

**ABF (Associação Brasileira de Franchising). Ranking das 50 maiores redes de franquias do Brasil por número de unidades de 2022.

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SOURCE O Boticário