O Boticário Launches EGEO Cogu in the USA, the World's First Fragrance with Boletus Edulis Mushroom

With Cogu and Cogu Mellow versions, the Brazilian beauty brand announces the limited edition launch with gourmand scents

SÃO PAULO, Aug. 14, 2025 /PRNewswire/ -- O Boticário, Brazil's most beloved beauty brand¹, is proud to launch EGEO Cogu and EGEO Cogu Mellow in the USA — an exciting innovation and the world's first fragrance created with the Boletus Edulis mushroom², available in two unique versions. This groundbreaking perfumery creation draws inspiration from trends in pop culture, fashion, and interior design, incorporating a previously culinary-focused ingredient into the world of fragrances. Approved by 3 out of 4 Gen Z consumers³ who prefer the brand, this limited edition of EGEO is set to redefine fragrance experiences.

Developed in collaboration with German fragrance house Symrise, EGEO Cogu and EGEO Cogu Mellow present a fun and unconventional olfactory experience with a mushroom accord complemented by captivating gourmand notes:

EGEO Cogu is an oriental fruity fragrance that pairs gourmand nuances with woody notes through a striking composition of blackberry, raspberry pulp, redcurrant, caramel, and crème brûlée.

EGEO Cogu Mellow is a fruity gourmand scent featuring the comforting sweetness of Madagascar vanilla and pear smoothie.

These fragrances can also be combined using the layering technique, a global perfumery trend born on social media that encourages mixing scents to create surprising, personalized experiences.

With over 45 years of expertise, O Boticário continues to lead perfumery innovation in the global market. "We identified this ingredient as an emerging trend closely connected to Gen Z, and saw an opportunity to deliver unprecedented innovation and sensory experiences. The accord created with Boletus Edulis mushroom is a rare raw material in perfumery, which strengthens O Boticário's avant-garde positioning and leverages our decades of expertise to present a world-first olfactory experience," explains Carolina Carrasco, O Boticário's Branding and Communication Director.

EGEO Cogu and EGEO Cogu Mellow are now available for purchase exclusively on the brand's website, while supplies last.

Sources:
¹ Kantar, Worldpanel Division, PanelVoice, survey conducted in December 2024. Total in Brazil: 3,470 households. P3 – How do you feel about Perfume and Fragrance brands. *Colognes, Body Splashes, EDP (Eau de Parfum) and EDT (Eau de Toilette).
² Natural extraction by the exclusive Symrise process.
³ Co-creation: Scent Fluencers + Symrise ConceptScan, 150 evaluations, men and women, 18-24 years old - Social Listening GB - June 2024.

CONTACT: Mariana Yuri, [email protected], + 55 11 97127-5300

SOURCE O Boticário