O-Cedar® Makes Your Life Easier® at International Home and Housewares Show

AURORA, Ill., Feb. 29, 2012 /PRNewswire/ -- O-Cedar®, an industry leader in home cleaning, will showcase its extensive range of products at the International Home and Housewares Show (IHHS) taking place March 10-13th in Chicago at McCormick Place (Booth #7324 in the North Building). IHHS is the world's largest home goods and housewares marketplace, featuring thousands of new products and designs for the home.

The company's innovative ProMist® Spray Mop is a must see. ProMist is the only wet or dry floor cleaning system with both washable and disposable microfiber pads. It's earth-friendly not only because it generates less waste by utilizing the reusable washable pad, but because consumers can get an effective clean by using only water in the refillable bottle.

Some of the other products on display that are guaranteed to make your life easier include O-Cedar's Pro Scrub® Sponge Mop, Power Corner® Broom with Dust Pan, Angler® Broom with Dust Pan, Twist 'N Mop®, Microfiber Flip Mop®, Microfiber Duster, RinseFresh™ Kitchen Brush, Scrunge® Sponge and Sponge Cloths.  

O-Cedar was also among the few selected companies to be featured on this season of The Celebrity Apprentice®, airing in March. In honor of this exciting promotional opportunity, the O-Cedar booth will incorporate various elements of the show including a red carpet, boardroom, shopper-driven promotions, mobile apps and more. You may even spot someone that looks just like Donald Trump hanging around – a photo opportunity not to be missed!

The company is excited to sponsor two amazing sweepstakes in conjunction with The Celebrity Apprentice appearance. Consumers will have the chance to win tickets to The Celebrity Apprentice season finale, a once-in-a-lifetime experience for fans of the show. Or, consumers can enter the O-Cedar Makes Your Life Easier sweepstakes for the chance to win $5,000. Details on both sweepstakes are available at www.ocedar.com.

"O-Cedar is committed to providing consumers with the best cleaning solutions to make their lives easier, and IHHS is the perfect opportunity to showcase our vast range of innovative products," said Michael Berg, Senior Vice President, U.S. Commercial Director at O-Cedar. "We are confident that visitors will be impressed by all of the great cleaning tools available to them and we encourage everyone to stop by our booth to not only learn more, but to feel like a celebrity too!"

About Freudenberg Household Products

FHP is a division of the Freudenberg Group headquartered in Weinheim, Germany. The company's Household Products Division is a leading international manufacturer of branded goods including household cloths, cleaning products and laundry care products, and is the leader in virtually all markets in which it competes.  FHP recorded sales approaching $1 billion in 2010 with about 2,300 employees globally. It is best known in America for its O-Cedar® brand and worldwide for its Vileda® brand.

About the Freudenberg Group

The Freudenberg Group is a family business that offers its customers sophisticated technical products and service solutions. The Freudenberg Group is primarily a supplier of components with focus on seals and vibration control technology, nonwoven materials, lubricants, mechatronics and household cleaning products.   

The Group employs more than 32,000 people in 55 countries and recorded sales of 5.7 billion dollars in 2010.

For more information visit: O-Cedar Brand at www.ocedar.com or The Freudenberg Group at www.freudenberg.com.

* The Apprentice © 2012 JMBP, Inc.  All rights reserved.  THE APPRENTICE, YOU'RE FIRED, YOU'RE HIRED, and all related logos and slogans are trademarks of JMBP, Inc.  All rights reserved.

SOURCE Freudenberg Household Products