O. N. E.(TM) (One Natural Experience) Caps 2009 as the Leader in Coconut Water Sales

Undisputed Industry Analysis Confirms O.N.E. Also Beats Competitors in Total Brand Year-End Sales

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Feb 03, 2010, 01:34 ET

LOS ANGELES, Feb. 3 /PRNewswire/ -- Year-end numbers from SPINS™, the trusted leader in providing quantifiable, fact-based sales measurement services, show O.N.E.™ Coconut Water ending the year as the #1 selling beverage in the aseptic coconut water category. SPINS' numbers reflect sales for both natural retailers (super-markets, small-to-mid-size chains and cooperatives) and conventional outlets (food, drug and mass-merchandise) conducted jointly with Nielsen Scantrack ™.

SPINS' analysis breaks down the market share for the top brands in the coconut water category in four measured time periods: last 52 weeks; last 24 weeks; last 12 weeks and last 4 weeks. O.N.E. Coconut Water is the overall market share leader in all four measured time periods, according to the most recently published SPINS report. Furthermore, while the category grew 93% in the past 52 weeks, O.N.E. exceeded the category growth at 136%.

Rodrigo Veloso, Founder and CEO of O.N.E. Natural Experience, explains the company's rapid success as the result of building a strong foundation of loyal and enthusiastic customers adding:

"We are proud to announce that O.N.E. has the highest rate of growth of all the three leading brands in the category of aseptic coconut water. We owe our status as the #1 brand in both the coconut water category and overall brand sales to a discerning and savvy clientele. They have responded wholeheartedly to the quality, flavor and integrity of our brand and products, spreading awareness for O.N.E. in a very organic way. They, in fact, are the owners of our brand. We look forward to another year of double digit growth as we enter new markets with our partners at the Pepsi Bottling Group."

To date, O.N.E. is currently available in over 14,000 outlets. O.N.E. recently added 7-Eleven, Cost Plus World Market, Publix, and CVS stores to their roster of retail outlets across the United States. In addition to recently signing the aforementioned national distribution agreement with the Pepsi Bottling Group (PBG), O.N.E. finalized an investment deal with PBG and Catterton Partners.

For the second time in a year, O.N.E. will also be a co-sponsor of the Mercedes-Benz Fashion Week in New York City (February 11th to February 18th) providing haute-hydration to participants throughout the week. Selected for their purity, taste and commitment to the environment and social responsibility, O.N.E. Coconut Water and O.N.E. Water will be distributed at this trend-setting event.