O Positiv Expands Menopause Line with MENO Healthy Aging Collagen & Protein Powder

A science-backed daily powder to support the mental and physical health of women over 40.*

LOS ANGELES, Sept. 23, 2025 /PRNewswire/ -- O Positiv, the leading women's health brand behind the #1 OB-GYN recommended multi-symptom menopause relief gummy vitamin (MENO Menopause Gummy Vitamin)², announced the launch of MENO Healthy Aging Collagen & Protein Powder, a chocolate-flavored supplement designed specifically to help women 40+ feel their best and age optimally through menopause and beyond.

Formulated with 10+ superfood ingredients, the protein powder helps maintain healthy bones, joints, muscles and skin to deliver overall healthy aging support*. The launch builds on O Positiv's successful MENO product line, which provides solutions to support women through perimenopause and menopause symptoms.

"After 40, women begin losing muscle mass at a faster rate—that's when protein becomes one of the most important nutrients for healthy aging. I recommend MENO Healthy Aging Powder because it blends high-quality protein with collagen and key vitamins to support strength, joint health, and long-term mobility in women 40 years and over," said Dr. Roxanne Pero, OBGYN, MD, from O Positiv's Medical Board of Directors.

Key ingredients in MENO Healthy Aging include:

• Whey Protein – helps maintain healthy muscle mass, strength, and appetite control*
• Collagen (Types I & III) – supports bone & joint health as well as healthy hair and skin*
• Ginseng, Vitamin B6, & Vitamin B12 – supports brain & cognitive health, the mental aspects of healthy aging*
• Women's Probiotics – to support gut health*

Muscle mass decreases approximately 3–8% per decade after age 30 and rate of decline increases after 60, with 20% of bone loss most likely occurring during menopause. Estrogen helps slow the natural breakdown of bones, so its reduction during menopause significantly speeds up bone loss. A majority of postmenopausal women have or will develop osteoporosis, and most will suffer a fracture during their lifetime⁵.

"From the start, we've been committed to caring for women in every stage of life — and that includes the years when their bodies, minds, and needs begin to shift," said Brianna Bitton, co-founder of O Positiv. "When our community told us loud and clear that most collagen and protein powders weren't designed for aging women's needs, we saw an opportunity to change that. MENO Healthy Aging Collagen & Protein Powder delivers complete protein, collagen, and over 10 superfood ingredients in one simple daily scoop — supporting muscle, bone, joint, brain, and skin health — so women 40+ can feel strong, vibrant, and confident at every age."

MENO Healthy Aging Collagen & Protein Powder is available now direct-to-consumer on OPositiv.com and Amazon.com.

For more information, visit www.opositiv.com.

About O Positiv Health
O Positiv Health is a brand dedicated to prioritizing women's health by offering effective products that address historically overlooked health issues, delivering results you can feel. As the #1 fastest growing brand in Target⁴, the brand's lineup includes solutions like the MENO Menopause Gummy, the #1 OB/GYN recommended menopause relief gummy², as well as best-selling FLO PMS to help uncomfortable PMS symptoms and URO Vaginal Probiotic, #1 vaginal probiotic designed to combat vaginal odor. With more than 135K five-star reviews on both OPositiv.com and Amazon.com³, O Positiv is on a mission to challenge taboos and provide solutions for vaginal, skin, digestive, menstrual, and menopausal health. To further advocate for women's health, O Positiv works closely with the American Cancer Society and is the leading sponsor of their annual 5K walk in Santa Monica, California. Shop all O Positiv products at OPositiv.com and nationwide at Walmart, Target, and CVS. Follow O Positiv on Instagram and TikTok at @opositiv.

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

Footnotes

1. Byzzer Total FMCG Retail Sales 12 weeks ending 6/28/25 + Jungle Scout Amazon Sales for "Vaginal Probiotics" products last 30 days ending 7/14/25
2. Among US OB-GYNs in IQVIA ProVoice surveys of n=300 OB-GYNs
3. Aggregated review count across opositiv.com, Shop App AMZ, and TikTok Shop, all products, as of 7/1/25
4. Of significant FMCG brands, excludes brands with total dollar sales for the quarter less than $100; Circana IRI Total Target Dollar Sales 12 weeks ending 3/23/25 and IRI Total Target Dollar Sales 12 weeks ending 12/29/24
5. Volpi E, Nazemi R, Fujita S. Muscle tissue changes with aging. Curr Opin Clin Nutr Metab Care. 2004 Jul;7(4):405-10. doi: 10.1097/01.mco.0000134362.76653.b2. PMID: 15192443; PMCID: PMC2804956.

SOURCE O Positiv Health