OAKLAND, Calif., April 16, 2014 /PRNewswire/ -- Accidentally Extraordinary, the headphone startup behind the highly-rated 51st Studios over-ear walnut headphones is raising funds for the release of the first ever production wood headphone featuring Bluetooth® on Kickstarter, the AE 51st Studios Unplugged.
Accidentally Extraordinary is an Oakland, CA-based headphone brand that launched in September of 2013 with a commitment to bringing real, high-quality materials to headphone design. AE has already successfully launched their first over-ear headphone--the AE 51st Studios--to rave reviews. Based on that popular design, AE hopes to raise $60K on Kickstarter to begin production of the 51st Studios Unplugged, the world's first wood headphones featuring Bluetooth® put into production.
"This launch is important for us," says Founder and CEO Kunal Dalal. "We were thrilled with the love our first headphones received, and now we are trying to build on that success in market as seemingly crowded as this." He added, "...because, actually, when it comes to headphones like ours at this price-point, I don't think there's that much in the way of competition." As of April 15th, the Kickstarter campaign had raised over 50% of their goal with 23 days remaining.
In an era of large marketing budgets determining the success or failure of headphone brands, Accidentally Extraordinary is looking to Kickstarter to help build a new kind of headphone company. Beyond making uniquely designed and sourced headphones, Founder Dalal says, "AE maintains, as a fundamental business practice, deep connections with local artists, writers, teachers, community leaders and much more. Because building a business is supposed to be good, it's supposed to involve people and youth in the community. That is why this is so important."
If the Kickstarter funding goals are reached, AE hopes to offer a look into their next over-ear designs. "I'm really excited for these next designs, I can't wait to put them on my head," said designer Amber Lester. "You'll never look at those ugly plastic things on your friend's head the same again."
For more information, please visit www.aeheadphones.com and click on the Kickstarter tab or email [email protected] for more press resources or to schedule an interview with founder and CEO Kunal Dalal.
SOURCE Accidentally Extraordinary