Obe Inc. Announces First Smart Pet Feeding Algorithm Supported by Renowned Veterinarian Dr. Ernie Ward

Leading veterinarian to provide expert insight to Obe

News provided by

Jan 25, 2016, 01:05 ET

SAN FRANCISCO, Jan. 25, 2016 /PRNewswire/ -- Obe Inc, the creator of ProBowl, the world's first smart food and water bowl for dogs, is pleased to announce that renowned veterinarian, Ernie Ward, DVM, CVFT, has joined Obe's advisory board and will add his expertise and insight into the ProBowl's smart feeding algorithm and guidelines.

Logo - http://photos.prnewswire.com/prnh/20160125/325448LOGO

"We are honored to have Dr. Ward join our advisory board and support our product development," said Hilary Jensen Wade, CEO of Obe Inc. "Adding Dr. Ward's insights to our products and ProBowl algorithm is like giving any dog owner access to expert advice, every day."

Dr. Ernie Ward is an internationally recognized veterinarian known for his work in the areas of small animal practice, the special needs of senior dogs and cats, and pet obesity. He established the Association for Pet Obesity Prevention in 2005 and is the author of the 2010 book, Chow Hounds: Why Our Dogs are Getting Fatter.

"Basing feeding and drinking guidelines on the latest scientific research is critical to providing the best care for our pets," said Dr. Ward. "More than half of U.S. cats and dogs are overweight or obese. Feeding your pet the right amount of food as their needs change from puppy to senior can help them live healthier, happier and longer lives."

The patent-pending ProBowl connects to a home's Wi-Fi network and provides real-time, up-to-the-minute alerts on a dog's eating and drinking habits. It weighs and measures the amount of food and water consumed for the best accuracy and its modern design includes a reassuring "Say When" light that glows when the pup parent has reached the right serving size for their dog.

ProBowl is now available for pre-order in the U.S. and UK for $169 per pair. All Obe ProBowls work with wet, dry, raw and freeze-dried food – as well as water – and feature a dishwasher and microwave-safe bowl. The durable, rubberized smart base means the bowl stays put, wherever it's set up in the home. ProBowl is powered by (4) AA batteries, so there are no wires or need for plugs. The ObeDog smart app works with iOS and an Android version will be coming soon.

Obe ProBowl is the industry's first "smart" dog bowl, and has raised $52,395 since the launch of its Indiegogo campaign two months ago, beating its goal of $50,000.

For more information about Dr. Ernie Ward joining Obe's advisory board or the Obe ProBowl smart dog bowl, please contact Hilary Jensen Wade at 415.215.0579 or [email protected] or visit http://www.ObeDog.com.

About Obe Inc.
The Obe team is passionate about creating beautifully designed, practical products that make it easy for people to care for their treasured furry family members. Founded by experienced entrepreneur and Harvard MBA, Hilary Jensen Wade and University of Michigan Engineering grad Jean Kao in November 2014, the company is based in San Francisco, Calif. For more information, please visit http://www.obedog.com or https://www.facebook.com/Obedogg.

SOURCE Obe Inc.