ALEXANDRIA, Va., Oct. 13 /PRNewswire/ -- After months of searching, the Recreational Boating & Fishing Foundation (RBFF) is introducing a new member to the Anglers' Legacy™ team - The Bassador. This talking fish brings a creative approach to recruiting newcomers to boating and fishing. The Bassador's goal is simple: use witty banter in a series of fun viral videos to sign up as many new people to the Anglers' Legacy program as possible. To sweeten the pot, he's offering up a trip for two to the 2011 Bassmaster Classic in New Orleans as bait.
To qualify, anglers simply recruit friends, relatives, co-workers or anyone interested in boating and fishing to take the Anglers' Legacy Pledge. By doing so, they make a promise to introduce someone new to the sport. In return, each new recruit not only broadens the reach of the sport, but also gives the recruiter a greater chance of winning the grand prize.
"We like to encourage people to spend time outside and 'get back to nature,' and the Bassador is a natural fit for this message," said RBFF President and CEO Frank Peterson. "We hope that the Bassador will provide some entertainment while recruiting new boaters and anglers into the program and that he'll instill a love of the outdoors in everyone."
By encouraging participation in the sport, the program's newest talking (fish) head is also helping preserve and protect the nation's waterways. Boating and fishing support local conservation efforts through the sale of fishing licenses, tackle and fishing equipment and boat accessories.
Still need a little more motivation to get a friend or family member to 'Take the Pledge'? Consider the following about the program's newest addition:
- The Bassador's fins are named 'Thunder' and 'Lightning.'
- The Bassador is banned in 52 states.
- The Bassador has two different modes, reckless and out-of-control.
- The Bassador once drank all the water out of Lake Michigan...on a dare.
Visit www.TakeMeFishing.org to view the Bassador's entertaining videos and to learn more about the Anglers' Legacy program. For more information about boating and fishing, follow TakeMeFishing.org on Facebook and @Take_Me_Fishing on Twitter.
RBFF is a nonprofit organization whose mission is to increase participation in recreational angling and boating, thereby protecting and restoring the nation's aquatic natural resources. RBFF helps people discover, share and protect the legacy of boating and fishing through national outreach programs including the Take Me Fishing™ campaign and Anglers' Legacy™.
Contact: Heather Sieber, email@example.com, 703-778-5160