O.co (a.k.a. Overstock.com) Celebrates Its Main Street Revolution's One-Year Anniversary

SALT LAKE CITY, June 27, 2011 /PRNewswire/ -- O.co also known as Overstock.com, Inc. (NASDAQ: OSTK) today announced the one year anniversary of its Main Street Revolution Store, a national marketing and distribution platform for U.S.-based small businesses to sell their goods. In its first year, the Main Street Revolution has integrated 161 vendors and now carries over 3,700 products. To learn more visit www.o.co/mainstreet-anniversary.

(Logo: http://photos.prnewswire.com/prnh/20110120/LA32935LOGO)

"Our Main Street Revolution Store provides small businesses with a platform for national visibility," said O.co CEO, Patrick M. Byrne. "The country's current financial woes will be best remedied when small Main Street businesses begin to grow. Any small business owner who is looking to grow his or her business should join the Main Street Revolution."

The Main Street Revolution Store also allows O.co customers to 'shop local' by searching for Main Street Revolution products produced and sold in a particular state. The Main Street Revolution Store currently carries a wide range of products from jewelry to clothing to gourmet food and has vendors from 30 states.

"The current success of our products with the Main Street Revolution allows us to see a few more cars in our parking lot belonging to Americans at work," said Rocky Medina, Internet Sales Manager of Thirstystone manufacturing in Texas. "We are grateful to O.co and its CEO Patrick M. Byrne for the opportunity to be involved with the Main Street Revolution.  It is having a positive impact on lives in Gainesville, Texas, U.S.A."

"My business' profits prior to partnering with O.co's Main Street Revolution were steady, but did not compare to the salary I had been previously earning working fulltime at a loan servicing company," said owner of Florida based Bleek2Sheek Jewelry, Laileni Mercer-Ayala. "However, after partnering with the Main Street Revolution my sales and profits have grown at least three times what they were – if not more. Working with the Main Street Revolution has been relatively easy and the friendliness of the O.co staff is outstanding.  O.co provides many useful tools like inventory control and sales and forecasting reports which helped with growing our business. The sales growth from Main Street alone has allowed my husband to quit his fulltime office job and partner with me!  Now both of us are able to have the flexibility with our son and, soon, our little addition expected in July."

About O.co (also known as Overstock.com)

O.co, also known as Overstock.com, is a Savings Engine offering brand-name merchandise at discount prices.  The company offers its customers an opportunity to shop for bargains conveniently, while offering its suppliers an alternative inventory distribution channel.  O.co, headquartered in Salt Lake City, is a publicly traded company listed on the NASDAQ Global Market System and can be found online at http://www.overstock.com and http://www.o.co. O.co regularly posts information about the company and other related matters on its website under the heading "Investor Relations."  Overstock.com® is a registered trademark of Overstock.com, Inc. O.co™ and Savings Engine™ are trademarks of Overstock.com, Inc.

Overstock.com® is a registered trademark and O.co™ and Savings Engine™, Main Street Revolution(TM) and Main Street Revolution Initiative(TM) are trademarks of Overstock.com, Inc.  All other trademarks are the property of their respective owners.

This press release contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Such forward-looking statements include, but are not limited to, statements regarding growth and size of the Main Street Store and the potential benefits of the initiative to those businesses participating.  Our Form 10-K for the year ended December 31, 2010, our subsequent quarterly reports on Form 10-Q, or any amendments thereto, and our other subsequent filings with the Securities and Exchange Commission identify important factors that could cause our actual results to differ materially from those contained in our projections, estimates or forward-looking statements.

SOURCE Overstock.com, Inc.