Odyssey Functional Energy Set to Revolutionize the Legacy Energy Drink Market

Odyssey delivers sustained energy, along with cognitive and mood-boosting benefits, plus amazing taste

FORT LAUDERDALE, Fla., Sept. 16, 2025 /PRNewswire/ -- Odyssey Functional Energy, a leader in the functional beverage market, is setting a new standard for the energy drink industry with its better-for-you formulations and clean ingredients powered by Organic Lion's Mane, Cordyceps, and plant-based caffeine. Designed for wellness-minded consumers, Odyssey delivers sustained energy, cognitive support, and mood benefits without the crashes associated with traditional energy drinks.

Odyssey offers 85mg and 222mg caffeine lines across ten flavors, including Pineapple Mango, Blue Raspberry, Strawberry Watermelon, Dragon Fruit Lemonade, Blackberry Lemonade, Passion Fruit Orange Guava, and Mandarin Orange. After rapid national growth, Odyssey has introduced three new flavors – Tropical, Cola, and Pink Lemonade, expanding its lineup to satisfy consumer cravings. Since its 2022 launch, the brand has grown into 8,500+ retail locations nationwide, including Kroger, Albertsons, H-E-B, Wegmans, Meijer, Erewhon, and more, positioning Odyssey for continued category leadership.

"Our goal has always been to redefine what energy feels like," said Scott Frohman, CEO and Founder of Odyssey Functional Energy. "We're delivering functional benefits without the crash and giving consumers a simple, better-for-you alternative that meets the demands of modern lifestyles. Odyssey is ready to lead the next generation of energy drinks."

Odyssey's proprietary ingredient stack combines Organic Lion's Mane, Cordyceps, Green Tea Caffeine, Panax Ginseng, and L-Theanine to deliver focus, endurance, and sustained energy. All products are crafted with real fruit juice, no added sugar, and are Non-GMO, Vegan, Gluten-Free, and Kosher. Unlike its competitors, Odyssey is free from high-fructose corn syrup, aspartame, sucralose, taurine, and synthetic preservatives, giving consumers a clean-label choice they can trust.

According to McKinsey, the global wellness market was valued at $1.8 trillion in 2024, with the U.S. projected to exceed $500 billion by mid-2025, growing 4-5% annually, led by Gen Z and Millennials. Key drivers for this growth include increased consumer focus on health, rising fitness trends, and the demand for instant energy boosts and immunity-enhancing products.

Consumers are moving away from high sugar, artificial ingredients, and synthetic additives toward natural ingredients, real benefits, and great taste. Odyssey has positioned itself to lead this shift with pure, functional formulations that boost energy, support mental clarity, and promote wellness.

With a strategic focus on large-scale distribution, innovation, and consumer engagement, Odyssey Functional Energy is on track to capture a dominant share of the projected $300 billion global energy drink market. The brand is setting a new benchmark for functional energy beverages and defining the future of energy.

For more information about Odyssey Functional Energy, please visit www.odysseyelixir.com or follow @OdysseyElixir on social media.

About Odyssey Functional Energy:
Odyssey is the future of energy. Designed for sustained energy, focus, clarity, mood, and performance, Odyssey is powered by high-potency adaptogens and nootropics, including Organic Lion's Mane, Cordyceps, L-Theanine, Panax Ginseng, and naturally sourced green tea caffeine, with no artificial ingredients and no added sugar. With bold, craveable flavors, Odyssey provides clean, functional energy without the crash, available in both 222mg and 85mg caffeine formats to power whatever the day demands. Odyssey products are Non-GMO, Vegan, Gluten-Free, Kosher, and made with real fruit juice. Odyssey is available in over 8,500+ retail locations nationwide, with continued expansion across natural, mass, and club channels. Founded by entrepreneur Scott Frohman in 2022, Odyssey is more than a beverage; it's a smarter way to energize. Fuel your mind. Elevate your mood. Be Epic. Learn more at odysseyelixir.com and follow @OdysseyElixir.

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Carma Connected
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SOURCE Odyssey Functional Energy