Of Mercer: Making Luxury Workwear Affordable

Wharton Grads follow in steps of fellow alumni startups such as Warby Parker and Harry's as they seek to disrupt the women's workwear market by going direct-to-consumer

Nov 15, 2013, 09:00 ET from Of Mercer

NEW YORK, Nov. 15, 2013 /PRNewswire/ -- 2013 Wharton MBA graduates Dorie Golkin and Emelyn Northway launched Of Mercer, a new direct-to-consumer women's workwear brand. Offering stylish workwear at affordable prices, the pair is out to prove to women that they can have it all – in their workwear.

Golkin and Northway conceived of the idea after arriving at a Wharton event in the same work dress. They bonded over the difficulty of finding great workwear without paying a mini-fortune or sacrificing quality. "We found it shocking that we wear our work clothes 5 days – and often nights – of the week, yet we couldn't find a brand solely dedicated to our workwear needs. Having seen other startups, such as Everlane and Warby Parker, make designer-quality products affordable, we knew that we shouldn't have to play the quality vs. price game in our workwear. There had to be a better way," says Northway.

Teaming up with womenswear designer Aja Singer, Golkin and Northway created Of Mercer. The brand's clothing is made with premium fabrics and precision tailoring. It is sold directly to consumers through the company's website, avoiding hefty retail markups. The result: luxury workwear at half the price. "A basic designer suiting dress retails for $350 at department stores; we use wool from the same Italian mill and sell ours for $165," says Northway.

Of Mercer aims to not only offer customers extreme value, but to also make workwear compelling, not just obligatory. "It's no longer an era of the bland, workwear uniform, but of expressing your personality and mastering the art of office-chic. We apply high-fashion trends to our pieces in an office-appropriate way, making it easy for women to be stylish every day. We believe that women deserve chic, desk-to-dinner styles and quality garments at an affordable price," says Golkin.

The company is launching with 14 dresses and blazers in multiple colors, and a range of accessories, offering everything from classic suits to edgy pieces for those with more dress code wiggle room. Of Mercer will continue to roll out new styles and products, aiming to be the ultimate workstyle brand: workwear for the modern woman's lifestyle.

For more information, visit www.ofmercer.com.

Emelyn Northway

SOURCE Of Mercer