SOQUEL, Calif., Dec. 6, 2013 /PRNewswire/ -- Off-airport parking services nationwide are reluctantly finding ways to adapt to the increasing use of mobile technologies, in order to attract new customers.
Air travel parking services located near major airports have long offered discounted rates via coupons on select websites and in travel industry publications. Traditionally, coupons are redeemed when printed and surrendered to the parking facility at the time of check-out. However, the increasing use of mobile technologies, such as smart phones and tablets, often means that printers are not on hand; and no printer means no coupon to redeem.
For example, in 2012, off-airport parking discounter, LongtermParking.com (est. 2001) reported that 10% of their viewers were shopping on mobile devices. That number has doubled to 20% in 2013 and continues to rise. "In order to ensure that our advertisers were receiving maximum results for their advertising dollar, we needed to find a way to accommodate the mobile device users," said Daniel Jadick, the founder and owner of LongtermParking.com. "As a technology based travel service we need to continually find new ways to adapt to emerging technologies. Our advertisers were initially shy to supplant the traditional paper coupons. But, now we have 36 out of 80 advertisers on the paperless coupon program. We hope for 100% very soon!"
For some facilities, this evolution has included replacing revenue control equipment to include barcode scanners that can scan coupons from mobile devices. Other facilities accept coupons shown on the mobile device, which they then enter with a cashier code. Still others merely ask cashiers to keep a manual count of how many coupons are shown on a mobile device on any given day. Each method works equally well.
"At first, many of our advertisers were concerned about the potential for miscounting," Jadick continues, "but they are finding that paper trails can be replaced by coupon codes." Jadick recently queried his newly converted airport parking facilities about challenges encountered in their conversion, regardless of the method used. "There were none, and our advertisers are very happy about the increased activity," reported Jadick.
Accommodating mobile users does not necessarily involve the introduction of yet more tracking technology. Simple and effective means can be effectively utilized, and airport parking facilities reap the rewards of recapturing 20+% of their advertising audience.
LongtermParking.com is a nationwide discounter of airport and cruise port parking, with facilities at 36 major airports and more than 900,000 loyal users.
4391 Mills Lane
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