Off Broadway Shoes Announces Blue Sky Agency as New Agency of Record

ATLANTA, Jan. 10, 2012 /PRNewswire/ -- Off Broadway Shoes announced today that it has selected Blue Sky Agency as their new advertising agency of record after a comprehensive agency review. Off Broadway Shoes chose Blue Sky Agency for further developing their brand and enhancing store sales based on the strength of their full-service agency capabilities.

"We selected a marketing partner that has the retail talent, brand vision and break-through creative to help us further grow our business. From broadcast, print, digital and in-store as well as their extensive media acumen, Blue Sky was strongest across the board," said Maggie Haskell, Marketing Manager of Off Broadway Shoes. "We feel we have found a great marketing partner to deliver against all our brand touch points."

Over the past 17 years, Blue Sky has partnered with and helped grow a roster of national, regional and local blue chip accounts such as Turner Broadcasting, the Atlanta Braves, InterContinental Hotel Group, Gas South and Reader's Digest North America. 

"We are excited to contribute to the success of Off Broadway Shoes," said Rob Farinella, CEO of Blue Sky Agency. "We look forward to bringing our fresh approach with strategic business thinking, brand differentiating creative and integrated communication programs to increase sales and best position their highly competitive brand for the future."

About Off Broadway Shoes:

Off Broadway Shoes is owned by Deichmann Group, one of the largest privately owned shoe retailers in the world, with over 2,000 stores throughout Europe and the US. Off Broadway Shoes has over 65 locations from coast to coast and a vast selection of over 30,000 pairs of women's, men's and kids footwear in every store - all on display and easy to find - at 25-60% off department store prices. They offer high fashion, first quality, current season styles from top designer and name brands as well as a huge selection of proprietary brands. Off Broadway Shoes began as a three-day-a-week warehouse operation in the fall of 1989 in downtown Nashville, Tennessee. It was one of the first "warehouse concept" stores in the country.

About Blue Sky Agency:

Blue Sky Agency is one of the Southeast's leading independent, full-service advertising agencies. Founded in 1994 in Atlanta, GA, Blue Sky is known for delivering fresh thinking and outstanding creative solutions across multiple brand touch points. Their client roster includes local, regional and national brands such as the Atlanta Braves, Turner Entertainment Networks, Gas South, InterContinental Hotels Group, FleetCor and Reader's Digest North America, among others. The agency has a strong history of delivering meaningful results and long-term client retention through a comprehensive suite of integrated marketing services. http://www.blueskyagency.com 

Contact Info:

Christi Korzekwa
[email protected]
Director of Client Services
404.876.0202
950 Lowery Blvd. Suite 30
Atlanta, GA 30318

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SOURCE Blue Sky Agency