Offerpal Media Changes Name to Tapjoy, Inc.

Name change signifies broader product focus and expanded service offerings

Oct 06, 2010, 09:00 ET from Tapjoy, Inc.

AUSTIN, Texas, Oct. 6 /PRNewswire/ -- Offerpal Media ( announced today at the Game Developers Conference Online in Austin, Texas, that it has changed its name to Tapjoy, Inc. The new name better reflects the company's leadership in mobile application distribution and monetization in addition to its foundation as the largest provider of social and web-based virtual currency monetization.

"Our new name embodies the stronger and more diverse company we've become over the last several quarters," said Tapjoy president and chief executive officer Mihir Shah. "It builds on the strong market position we've established under the Offerpal and Tapjoy brands as the leader in alternative payments and virtual currency monetization on web and mobile respectively, while representing our more recent successes with mobile and web application distribution."

"Tapjoy" was originally the name of the mobile game developer and monetization company acquired by Offerpal Media in March. As part of Offerpal, Tapjoy quickly became the largest Pay-Per-Install distribution service for mobile applications on the iOS and Android platforms, capable of generating nearly 100,000 installs per day for a single application. Meanwhile, its turnkey virtual currency engine was the first fully-integrated payment solution enabling mobile developers to monetize virtual goods through advertising offers and alternative payments.

In July, Offerpal launched its SocialKast suite of products to provide Web developers with new user acquisition and re-engagement services across multiple social channels and major media platforms. SocialKast's Viral APIs allow developers to send notifications and other messages directly into the platforms' activity streams, email inboxes, chat windows and other key touchpoints. SocialKast also features a cross-app Promo Bar, which lets developers promote their applications on a handpicked list of relevant partner apps.

The rename of the combined entities as Tapjoy represents the completed integration of Offerpal Media and Tapjoy as a single organization. All product, sales, engineering and other functions now operate under a unified brand.

Tapjoy also announced it is moving its headquarters to San Francisco. It will continue to operate its offices in Fremont, New York, London and Tokyo. More information about Tapjoy, Inc. can be found at

About Tapjoy, Inc.

Tapjoy is the leader in monetization and distribution services for social games, mobile applications, virtual worlds, MMOs and other social publishers. The company's turnkey alternative payment platform enables developers to significantly increase their monetization rates when selling virtual goods or premium digital assets, while its cross-platform distribution services provide massive reach and cost-effective user acquisition on the leading social, mobile and gaming platforms. The company is headquartered in San Francisco, California. Investors include Interwest Capital, North Bridge Venture Partners, and D. E. Shaw Ventures. For more information, visit

SOURCE Tapjoy, Inc.