Offerpal Media Helps Game Developers Triple Offer-Based Revenue With In-Game Promotional Campaigns

New white paper shares best practices in virtual currency monetization

Jun 17, 2010, 09:00 ET from Offerpal Media

FREMONT, Calif., June 17 /PRNewswire/ -- Offerpal Media (http://www.offerpalmedia.com), the leader in virtual currency payment alternatives, published a white paper today on best practices to help game developers and social publishers monetize their virtual currencies through in-game promotional offers and alternative payments. Titled "Beyond the Offerwall: Monetizing virtual currency through in-game promotions," the white paper reveals actual data from in-game promotions the company conducted with several of its top publishing partners in May, 2010.

The paper is available for download at http://offerpalmedia.com/white-papers.php.

Key findings include:

  • Participating developers experienced a more than 3x increase in offer-based advertising revenue versus normal daily revenue
  • 93% of the users who completed ad offers through the in-game promotions were new users who had never taken part in an offer in that game before
  • Within the first week after completing an in-game promotional offer, over 10% of these newly monetized users had returned to fill out another offer or make a direct payment
  • The effective CPM rate was $2.03, compared to typical CPM rates in the range of $0.10 to $1.00

"Traditional 'offerwalls' remain the most effective foundation for developers to monetize their virtual currency, but only about 10% of a game's audience tends to find them," said Mihir Shah, Chief Revenue Officer of Offerpal Media.  "In-game promotional campaigns allow our game developers to reach a broader audience, do much more interesting user and demographic targeting, and get best-in-industry payouts based on higher volumes and contextual relevance from major advertisers.  We uniquely understand that this is a direct response business first and foremost, not only a payments business."

An "in-game promotion," as used in the paper, refers to any advertising offer that is presented in certain junctions of a game that allow it to engage with users on a deeper level or to reach more users than a traditional "offerwall." Examples of in-game promotions include promotional display banners, special notifications, in-game flash integrations, branded virtual goods and more.

About Offerpal Media

Offerpal Media is the leader in virtual currency monetization for online games, virtual worlds and social networks. The company's turnkey payment platform gives consumers the opportunity to earn virtual currency for free by taking part in targeted advertising offers, shopping at big-brand retailers, completing online surveys, watching videos or otherwise engaging with brands.  Since its launch in 2007, Offerpal has engaged with more than 225 million consumers across 2,000 publishers, issuing a total of more than 1 trillion virtual points. The company is headquartered in Fremont, California. Investors include Interwest Partners, North Bridge Venture Partners, and D. E. Shaw Ventures. For more information, visit www.offerpalmedia.com.

SOURCE Offerpal Media



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