Offerpop Launches Fan Profiles App for Facebook®

NEW YORK, April 24, 2012 /PRNewswire-iReach/ -- New York, NY, April 24, 2012 – Offerpop, the leading social marketing platform for Facebook and Twitter, today announced the release of Fan Profiles, an innovative new addition to Offerpop's suite of Facebook marketing apps.  Built for Facebook's new Timeline for Brands format, Fan Profiles makes it possible for fans to create brand-specific profiles and connect with other like-minded fans directly on the brand's Facebook page, driving increased fan engagement and overall brand Page activity.

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"With Fan Profiles, Offerpop is taking a new approach to social media marketing that really begins to harness the 'outside-in' marketing potential of Facebook – letting fans easily connect and help drive the brand conversation," said Mark Cooper, co-founder and CMO of Offerpop. "The app tracks all fan activity taking place on a brand's page – helping marketers easily identify active and influential fans. Brands can then showcase fans who are driving high value conversations, like buzz around a new product launch for example."

Fan Profiles automatically syncs with Facebook's Timeline for Brands format, which means that all activities that take place in the app will drive the "People Talking About This" metric as well as the brand's EdgeRank.

"Fan Profiles has given us valuable insight into our audience. It has helped us determine what type of content is most engaging, and has created a stronger community amongst nail enthusiasts," said Crista Funk, Interactive Media Coordinator at OPI, the world leader in the professional nail care industry. "We're excited to start incentivizing our followers who routinely spread the word about OPI."

Fan Profiles empowers loyal fans to become brand advocates, using Facebook's natural social gestures to spread their influence among like-minded fans. To create their in-app profile, fans are prompted through a quick, two-step process that seamlessly populates their profile with all the recent interactions they've had with a brand page's content – Likes, Comments, Sharing, etc. Fans can then discover and engage with each other by browsing a searchable gallery to find like-minded fans and start conversations. Marketers can also offer exclusive content, incentives and offers via an optional tab that lives inside the Fan Profiles app, a great way to reward members and further stimulate Page activity.

The Offerpop platform also features built-in support for purchasing Facebook Sponsored Stories ads, giving marketers the ability to quickly and easily amplify Timeline activity generated by the Fan Profiles app.

About Offerpop
Offerpop is an easy-to-use, next generation SaaS platform used by marketers to create campaigns on Facebook and Twitter in minutes. Offerpop works with customers across the globe, including American Eagle Outfitters, Unilever, Diapers.com, Tesco, Disney, Walmart, and Birchbox. Brands use Offerpop to run promotions, sweepstakes and fan engagement programs week in and week out – launching campaigns in minutes and tracking performance in real-time.  The platform channels natural social gestures to drive fan acquisition, brand awareness, and repeat purchase. . Offerpop is a Facebook® Preferred Marketing Developer, qualified by the PMD program in Apps. For more information about Offerpop, visit: http://offerpop.com

Media Contact: Rachel Konik Attention, 917.512.2137, [email protected]

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