Official US Open TicketExchange Ready to Serve Tennis Fans

NEW YORK and ROLLING MEADOWS, Ill., Aug. 24, 2012 /PRNewswire/ -- The USTA and TicketsNow for the fifth consecutive year have partnered to offer the official US Open TicketExchange, the most secure and convenient resale marketplace where fans can buy and resell US Open tickets. Launched in 2008, the US Open TicketExchange is the only resale marketplace endorsed by the USTA and is the only resale marketplace able to offer Ticketmaster's ticket barcode authentication technology, ensuring every ticket purchased and sold is valid and authentic.

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Powered by TicketsNow, the official US Open TicketExchange combines inventory from series subscribers and other resellers to offer the widest selection of US Open tickets. The US Open TicketExchange also features Ticketmaster's print-at-home delivery, providing fans the added convenience of downloading and printing their tickets in just minutes.

US Open ticket holders who are unable to attend specific sessions can post their tickets for sale, offering fellow fans the opportunity to purchase tickets for courtside and other great seats.

"The US Open is the highest-attended annual sporting event in the world," said Deanne Pownall, Managing Director Partnership Marketing, USTA, "As a result, demand for US Open tickets is always high. Through our partnership with TicketsNow, we are providing our fans a secure place to purchase authenticated tickets on the US Open TicketExchange."

"Our top priority is to provide fans the most secure, convenient, and fan-friendly way to buy and sell event tickets on the resale market," said Julia Vander Ploeg, General Manager of TicketsNow. "Our unique ability to authenticate and reissue every US Open ticket bought and sold on the US Open TicketExchange is something no other resale marketplace can offer."

The 2012 US Open will be held August 27 through September 9 at the USTA Billie Jean King National Tennis Center in Flushing Meadows, NY.

Fans can access the US Open TicketExchange through direct links from usopen.org and TicketsNow.com, and on their mobile devices at m.ticketexchangebyticketmaster.com. The US Open TicketExchange mobile site enables fans to conveniently purchase authentic US Open tickets from virtually anywhere, at any time.

About the US Open and The USTA
The USTA is the national governing body for the sport of tennis in the U.S. and the leader in promoting and developing the growth of tennis at every level -- from local communities to the highest level of the professional game.  A not-for-profit organization with more than 750,000 members, it invests 100% of its proceeds in growing the game. It owns and operates the US Open, the highest attended annual sporting event in the world, and launched the Emirates Airline US Open Series linking 10 summer tournaments to the US Open. In addition, it owns the 90-plus Pro Circuit events throughout the U.S, and selects the teams for the Davis Cup, Fed Cup, Olympic and Paralympic Games. The USTA philanthropic entity, USTA Serves, provides grants and scholarships and helps underserved youth and people with disabilities. For more information on the USTA, log on to usta.com, "like" the official Facebook page facebook.com/usta or follow @usta on Twitter.

About TicketsNow
TicketsNow is your connection to all of the fun and excitement of live entertainment events. A leading online resale marketplace for music, theater, and sports tickets, TicketsNow provides fans secure and convenient access to tickets that are often hard to get through other distribution channels. TicketsNow is the only resale marketplace with the ability to validate tickets and fulfill them through Ticketmaster's TicketFast™ delivery. A Live Nation Entertainment company, TicketsNow powers a number of partner marketplaces, including the Official Fan Marketplace for Madison Square Garden, Barclays Center, Radio City Music Hall, US Open Tennis Championships, Los Angeles Lakers, Allstate Sugar Bowl, Cotton Bowl Classic, Capital One Bowl, and Champs Sports Bowl, as well as several other college bowls and universities. For more information, visit www.TicketsNow.com, www.facebook.com/TicketsNow and @TicketsNow.

SOURCE TicketsNow