DETROIT, Oct. 14, 2014 /PRNewswire/ -- Public relations and communications practitioners, scholars, academicians, students and others will gather for the third annual Ofield Dukes Diversity Summit. Presented by the Public Relations Society of America Detroit chapter (PRSA Detroit), the Summit will explore the challenges and opportunities presented by cross-generational differences in the workplace.
In partnership with General Motors and the Wayne State Department of Communication, the Summit is a part of PRSA Detroit's ongoing focus on diversity in business. The Summit, established in 2012, serves as a tribute to Ofield Dukes, APR, fellow PRSA – consummate public relations professional, trailblazing champion of diversity and social responsibility and a respected educator – who died December 7, 2011.
Participants can expect to learn how boomers and millennials can work successfully together; how to encourage cooperative working relationships for maximum success; how to work with cross-generations to successfully target messages and attract audiences; and participate in dialogue with media about reaching cross-generational audiences and preparing cross-generational content.
Keynote speaker, Dr. Rochelle Ford, professor and chair, PR Department, S.I. Newhouse School of Public Communications, Syracuse University, and former mentee of Ofield Dukes, will present "Boomer's Perspective on Multicultural Brand Messaging and Media Content." Dr. Ford is available for interviews.
Breakout sessions and presentations feature media and communications professionals, including:
- Managing Across Generations, Leah Reynolds, principal, employee engagement, Buck Consultants
- Your Next Customer, Colleague or CEO, Erika Lewis, Scratch MTV and General Motors
- Featured Case Study: Harnessing the Power of Social Media to Develop Employee Ambassadors, Rebecca Kaufman, analyst, Mastercard
- Media Panel, Shanel Jadan, president, MEA TV & Radio; Erin Rose, blogger, Positive Detroit; Jerome Vaughn, news director, WDET-FM
Details: The Summit will take place Thursday, October 23 from 8 a.m. to 1:30 p.m. at Wayne State University's McGregor Memorial Conference Center, 495 Ferry Mall in Detroit. The cost of attendance is $35 for PRSA Detroit members and $50 for nonmembers (includes breakfast and lunch). Register on the chapter website and follow the conversation on Twitter #PRSADetroit.
Media Opportunities: Media passes are available for this event. Please contact Nancy Skidmore at [email protected] or via phone at 248-545-6499 for reservations. Visit PRSA Detroit online for more information on local diversity initiatives.
The Detroit Chapter of PRSA was established in 1947 and is one of six founding Chapters of PRSA, the world's largest organization for public relations professionals with nearly 32,000 professional and student members. PRSA Detroit is one of the largest chapters of PRSA with approximately 400 members -- from students to seasoned professionals, who represent business and industry, agencies, solo practitioners, associations, nonprofit organizations and government entities. The chapter is committed to education and diversity, and serves as a gateway to public relations professionals by providing educational and career opportunities for its members -- including conferences, professional development sessions, a consistently strong accreditation (APR) preparation program, extensive new professionals' development and other supportive activities. Visit www.prsadetroit.org, follow PRSA-Detroit on Twitter (@PRSADetroit) and Facebook (PRSA Detroit Chapter), or e-mail [email protected] for more information.
SOURCE PRSA Detroit