Ogilvy Washington Hires Kai Fang as Executive Creative Director

WASHINGTON, Sept. 16, 2015 /PRNewswire/ -- Ogilvy Washington (Ogilvy) announced today that Kai Fang joined the agency as Executive Creative Director, effective immediately. He will report to Robert Mathias, CEO, North America for Ogilvy Public Relations and President of Ogilvy Washington. Fang will oversee Ogilvy's team of creative talent and work closely with its digital strategy and production functions.

"Creativity is at the center of all we do at Ogilvy. It is the key that unlocks the solutions to so many of our clients' challenges," said Mathias. "Be it in the world of cutting edge social and content, or in the more traditional print space, Kai will lead the team to reimagine how Ogilvy engages audiences of importance."

Fang brings Ogilvy nearly two decades of experience in digital and traditional communications with Fortune 500 companies and leading advocacy groups around the country. Fang joins Ogilvy from Pappas_DMI where he was the Executive Creative Director and national discipline lead. At Pappas, he worked on a variety of brands including Hershey's, Volkswagen and Marriott. Prior to joining Pappas, Fang held positions at Big River Advertising, GMMB, Mullen, BBDO, Arnold Worldwide and Adworks.

"I've long admired David Ogilvy and his philosophy to 'create an atmosphere of ferment, innovation and freedom,'" said Fang. "I am delighted join an agency that has been recognized globally for both its creativity and effectiveness. As the leader of a team that has launched so many game-changing campaigns, I'm excited to capitalize on the momentum and bring it to the next level."

In addition to Fang's appointment, Ogilvy announced the recent promotions of Kathy Baird Westfall to Executive Vice President of Strategy and Russell Hayer to Senior Vice President and Creative Director.

"We are at the forefront of understanding of how human behavior and technology affect communications, marketing and influence," said Mathias. "We specialize in orchestrating movements that break new ground for brands, issues and organizations. Kathy and Russell are experts at understanding this intersection and have shown exceptional leadership throughout their tenures with us. Their promotions are indicative of the value that Ogilvy Washington places on excellence in creativity and strategy," he added.

Ogilvy Public Relations (Ogilvy) is a global, multi-disciplinary communications leader operating in more than 85 offices across six continents. In 2015, for the fourth consecutive year, Ogilvy was named Network of the Year by the Cannes Lions Festival of Creativity. Ogilvy also has been named Most Effective Agency Network for three consecutive years by the Effie Global Effectiveness Index, as well as Best Digital Consultancy in the World and Most Creative Agency by the Holmes Report. Ogilvy integrates deeply with all Ogilvy disciplines (advertising, direct marketing, activation, promotional, content, digital and entertainment) through the proprietary Ogilvy Fusion™ approach to delivering comprehensive business solutions through content creation, community building, and communications with measurable results. Ogilvy PR is a unit of Ogilvy & Mather, a WPP company (NASDAQ: WPPGY), and one of the largest marketing communications companies in the world. For more information, visit our website at www.ogilvypr.com or follow us on Twitter at @ogilvypr.

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SOURCE Ogilvy Washington