Ohio Credit Unions Deliver New Online Shopping and Financing Service for Local Car Buyers

Top Credit Unions select Aimbridge Indirect Lending of Ohio's WhereMembersBuy.com(TM) to grant members online shopping, buying and lending privileges for thousands of new and used vehicles from the convenience of their home or office.

Jan 15, 2010, 06:00 ET from Aimbridge Indirect Lending of Ohio, LLC

COLUMBUS, Ohio, Jan. 15 /PRNewswire/ -- Ohio credit union members now have a new, more comfortable and convenient way to research their next vehicle purchase, shop for cars, and access credit union financing.

Directions Credit Union, Cintel Credit Union, CME Credit Union, Champion Credit Union, and Mercy Health Partners are among the first Ohio credit unions to offer Aimbridge's WhereMembersBuy.com™ online auto shopping and financing service to their members. The online service provides members access to thousands of new and used vehicles in Ohio with the functionality necessary to select a vehicle and set up credit union financing.

Ohio Credit union members using WhereMembersBuy will experience the ease of virtual car shopping, direct access to credit union financing options, the ability to save vehicles in their virtual garage, and even schedule a test drive. This can all be done from the convenience of their home or office.

CEO of CME Credit Union, Jim Riederer, commented, "I think this product is going to be great for our members on two levels. One, it allows our members to view inventory of local dealers in one spot, allowing our members to get pre-qualified, right on the site, and two, it gives dealers the ability to present inventory to our members through our credit union website."

According to Barry Shaner, CEO of Directions Credit Union, "Directions Credit Union is excited to offer the WhereMembersBuy program and the opportunities this product will provide Directions and our members.  Our members will have a way to shop local inventory that's safe and easy right from Directions' website.  This will allow us the opportunity to capture more of our members' loans by engaging with them as they start the shopping process.  From start to finish, we can provide full service options to our members for their entire auto shopping experience."

The virtual service aggregates inventory by partnering with quality and highly reputable dealerships across the state, thereby providing the member a new and more comprehensive method to shop for a new or used vehicle. Dealers love this new advertising opportunity as it allows them to gain critical inventory exposure within the niche market of credit union members.

About Aimbridge Indirect Lending of Ohio, LLC.

Founded in 2003, Aimbridge Indirect Lending of Ohio is an auto financing network jointly owned by Aimbridge Indirect Lending, LLC. and the OCUL Services Corporation (a wholly owned subsidiary of the Ohio Credit Union League) and several Ohio credit unions. AIL-Ohio, offers direct and indirect auto lending services to participating credit unions in the state of Ohio.

About Aimbridge Indirect Lending, LLC.

Now a CRIF company, founded in 1984, Aimbridge Indirect Lending, LLC. is a provider of integrated multi-channel, multi-lender auto buying and lending services which markets auto loans and insurance products through partnerships with financial institutions and auto dealerships. Aimbridge's turn-key solutions include indirect auto loan origination processing, funding, and loan closing, direct lending systems, after hours underwriting support services, imaging and document management technologies, and aggregated online inventory shopping and lending websites. CRIF is a global company specializing in the development and management of credit reporting, business information and decision support systems. Established in 1988 in Bologna, Italy, CRIF has an international presence, operating in over four continents (Europe, America, Africa, and Asia).

For more information visit www.aimbridge.com.

SOURCE Aimbridge Indirect Lending of Ohio, LLC