Oil & Gas IQ Launches Upgraded Targeted Marketing Service for 2014

LONDON, October 16, 2013 /PRNewswire/ --

Oil & Gas IQ (http://www.OilandGasIQ.com), a leading online resource and community for the Oil and Gas industry has published its 2014 sponsorship pack showcasing its updated bespoke content marketing service.

Oil & Gas IQ produces in-depth multimedia content and is widely respected as a content hub in the industry with contributors from the supermajors and major contracting companies to Independents and up-and-coming juniors.

According to new data published this week by the Direct Marketing Association, the digital marketing industry is now worth $62bn.

The oil and gas industry is embracing these new online channels but there is a still perceived risk of employing a strategy where lack of experience abounds.

Research carried out by Oil & Gas IQ indicated that 61% of the oil and gas market are actively looking for new solution providers and are influenced by vendors that display demonstrable knowledge and expertise in their fields.

The upgraded content marketing service involves the Oil & Gas IQ editorial team working in close collaboration with clients to present and market unique, information-led webinars and whitepapers covering key topics in specific areas of focus.

"Campaigns run by Oil & Gas IQ on behalf of our clients are highly targeted. Our team identify your core goals and guarantee results, so you know the outcome before the activity has begun. We align our campaigns to support your specific goals, whether they be thought leadership or lead generation. Working regionally or globally with Oil & Gas IQ, you can be certain that your goals will be met, sales pipelines strengthened and target markets covered." John Kearns, Business Development, Oil & Gas IQ

The service enables clients catering to the oil and gas industry to reach Oil & Gas IQ's 80,000 plus membership, 30,000 social media followers and wider 209,000 strong database with targeted messaging and content that translate into leads.

"Very pleased by the results provided. The artwork done on the website and the campaign created are outstanding." Field Marketing Manager, Infor

To learn more about OilandGasIQ.com and for more information on how the targeted content marketing service works, download the sponsorship pack kit here.

Editors Notes

About Oil & Gas IQ

Oil and Gas IQ is a leading information based portal dedicated to the promotion of oil and gas industry developments and the continued learning of its members. Led by over 100 technical and strategic events across Europe, Asia, the US and the Middle East every year, we educate over 5,000 strategic and practical executives annually.

About IQPC

IQPC Ltd - IQPC has an established reputation for delivering the highest standard of industry specific conferences, seminars and internal training programmes. We aim to keep business executives up-to-date with the forefront of their industries' trends, technological developments and regulatory landscape.

SOURCE OilandGasIQ.com