Oilogic® Wins 2016 NEXTY Award For Best New Natural Kid's Product

Mar 17, 2016, 09:30 ET from Oilogic

DALLAS, March 17, 2016 /PRNewswire/ -- Oilogic®, a new, therapeutic, solution-based brand that uses 100% pure essential oil blends to soothe a range of little ones' issues, won the NEXTY Award on March 12, 2016 at Natural Products Expo West/Engredea in Anaheim, CA for its signature Essential Oil Roll-Ons.  New Hope Natural Media presents NEXTY awards for the most progressive, innovative, inspiring and trustworthy products in the natural products industry at its twice-annual convention.

New Hope editors reviewed products and selected three finalists in each of 19 categories. A panel of industry experts including veterans in the natural industry in the fields of product development, government affairs, healthy lifestyle and healthcare (including professionals in both traditional and integrative medicine) met to judge and choose the winners. The criteria for winning were innovation, inspiration and integrity.

"We set out to make parents' lives easier with the launch of Oilogic, a collection of products that soothe little ones' woes," states co-creator Jordan Morrow, a mom whose experiences with her own children's coughs, boo boos and sleep issues led to the development of the line.  Partnering with a lab that specializes in essential oils helped the duo to refine their blends, adding complementary essential oils where needed to perfect each product and ensure they were developed in a safe, sterile environment.  "As a new brand in the natural products and children's product arenas, we couldn't hope for a better endorsement than the NEXTY award," adds co-creator Worth Anne Herrell. 

Morrow and Herrell are experienced leaders in the fields of marketing and product development who brought Oilogic to market in December 2015. The Oilogic collection includes two divisions: Essential Oil Personal Care (vapor baths, ointment and body cream) and Essential Oil Roll-Ons  (oil blends) and range in price from $7.99 to $9.99.  Oilogic categories include: Stuffy Nose & Cough, Slumber & Sleep, Relax & Calm, Itchy Eyes & Sneezes, Bug Bites & Itches, and Ouchies & Boo Boos.  Products can be purchased online at OilogicCare.com, Target.com, buybuy Baby, buybuyBaby.com, Meijer (as of May 2016) and select Target stores nationwide.

All Oilogic products are clean, natural and free of sulfates, parabens, mineral oils, phthalates, dyes, fragrances and DEA and are Cal Prop 65 compliant. 



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SOURCE Oilogic