Olay Launches Best Whitening Technology yet, With two new Additions to Revolutionary White Radiance Collection

DUBAI, UAE, December 17, 2013 /PRNewswire/ --

Breakthrough cellular level whitening formula introduced through two new products in the line-up: Intensive Fairness Serum and Intensive Fairness Cream for cellular radiant effect

A fair, glowing complexion and soft, radiantly smooth skin is every woman's dream. Now, with Olay's most advanced whitening technology formula, your dream skin is within reach. Olay, the skin care expert, has developed two new innovations in its White Radiance collection - White Radiance Intensive Fairness Serum and Intensive Fairness Cream - which are set to become some of the best skin whitening products on the market. Using breakthrough, cellular-level technology the new additions to the line-up give you never-before seen whitening results that come from deep cellular radiance, making your skin glow from within. In addition, the range has also upgraded its UV blocker, which now contains an increased SPF 50 formula for intensive protection.

"Choosing a beauty range with the right ingredients is all-important to achieving the results that you desire most," said Rima Soni, Beauty Consultant and Olay Ambassador. "White Radiance from Olay contains key components that will give your skin the protection that it needs, but also allow your inner radiance to shine through. The concentrated ingredients in the new cream and serum work deep within the skin's cellular level to ensure your skin is fair and glowing. And now, with the White Radiance UV blocker containing an increased SPF 50, you can be sure you are providing your skin with even more defences against the sun's harmful rays, which can cause wrinkles, loss of collagen, discolouration and imperfections."

White Radiance Intensive Fairness Serum and Cream have Olay's CelLucent^[TM] Complex; Olay's answer to the future of whitening. Sepiwhite, the innovative ingredient, and Niacinamide are combined to allow Olay's special complex to penetrate skin at a cellular level and induce whitening from within. To avoid dryness, White Radiance Intensive Fairness Serum and Cream also have unique, highly hydrating textures. The result is a lighter, more even, glowing complexion with soft, smooth, touchable skin.

"The women of the Middle East need reliable products with proven results to protect their skin against the effects of the region's harsh climate. Olay's White Radiance collection offers a premium experience to enhance your skin's inner glow," said Mubashara Khalid, Olay Brand Manager, Arabian Peninsula. "White Radiance's new, breakthrough technology goes deep into the skin to create cellular-level whitening. The results are impressive; we now have our most advanced whitening range yet."

White Radiance Intensive Fairness Serum is a smooth serum in a unique dropper package that provides targeted intensive whitening ideal for day use. Its light, easily-absorbed formula makes it the ideal base for your daily SPF cream. The dropper package is the perfect container to ensure targeted application. The serum can easily be applied to the specific areas where whitening is most needed, allowing you to target even your trickiest blemishes.

White Radiance Intensive Fairness Cream is a rich moisturiser that has a self recovery, water-like texture that adapts to moisturize even the driest areas of your skin. Ideal for night use, it is guaranteed to provide prolonged cellular whitening while you sleep. It is Olay White Radiance's most advanced super hydrating whitening cream, which means you can get all the benefits of Olay's best whitening results while you sleep, giving you a glowing, radiant fair complexion with soft touchable skin when you wake up.

With Olay's White Radiance innovation, your dream of fairer, radiant, glowing skin is within reach.

Olay's White Radiance range includes:

                         Product                       RRP AED  RRP SAR
    White Radiance Intensive Fairness Serum             89.25   104.00
    White Radiance Intensive Fairness Cream             89.25   104.00
    White Radiance Ultra Fairness UV Blocker with SPF
    50                                                  68.50    80.00
    White Radiance Fairness Day Cream                   45.25    45.75
    White Radiance Fairness Night Moisturizing Cream    68.50    80.00
    White Radiance Fairness Lotion with SPF 24          45.25    45.75
    White Radiance Fairness Spot Corrector Essence      68.50    80.00
    White Radiance Eye Cream                            68.50    80.00
    White Radiance Purifying Cleansing Foam             43.25    43.00

For more information about Olay and Olay products please visit http://www.olayarabia.com.  

Notes to editors:

About Procter & Gamble

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SOURCE Oil of Olay