Old Orchard Brands Introduces Certified Kosher 100% Grape Juice Just in Time for Religious Holidays

Apr 21, 2011, 15:47 ET from Old Orchard Brands

SPARTA, Mich., April 14, 2011 /PRNewswire/ -- With Easter and Passover holidays approaching, leading fruit juice manufacturer Old Orchard Brands (www.oldorchard.com) has introduced a Kosher-Certified 100% Grape Juice made with the juice of premium concord grapes. Old Orchard's Kosher-Certified 100% Grape Juice is available in convenient, multi-serve, 64-ounce bottles. The suggested retail price is $5.18 per bottle and the juice can currently be found at Wal-Mart and other leading retailers nationwide.

Old Orchard's Kosher-Certified 100% Grape Juice features no artificial flavors, colors or preservatives. It is a pure 100 percent juice product packaged in a state-of-the-art facility that is Kosher-certified by Triangle K, one of the most trusted and reliable names in rabbinical food certification and supervision.

"For the consumer looking for a pure, great-tasting grape juice, our new Kosher-Certified Grape Juice is as good as it gets," said Mark Saur, founder and president of Old Orchard. "We are fortunate to have some forward-thinking retailers who understand consumer demand for premium juice products, and we've delivered what I believe is a premium grape juice that will appeal to a wide group of consumers."

For centuries grape juice has been used in religious celebrations as an "unfermented" substitute for wine. In fact, because wine is a byproduct of fermentation, some argue that grape juice is more appropriately used as a symbol of the "blood of grapes."

About Old Orchard Brands

Sparta, Mich.-based Old Orchard Brands is one of the fastest-growing fruit juice brands in the United States. Established in 1985, the private company is currently the second-largest producer of fruit juice concentrates and fourth-largest manufacturer of bottled juice* in the United States. Old Orchard Brands currently produces more than 80 million 64-ounce bottles of fruit juice and 45 million 12-ounce canisters of frozen juice concentrates each year. Visit www.oldorchardjuice.com for more information.

*By sales volume in 64-ounce bottles

SOURCE Old Orchard Brands