OLED Lighting 2015-2022: Reassessing Markets and Momentum

Jul 02, 2015, 09:49 ET from Research and Markets

DUBLIN, June 25, 2015 /PRNewswire/ --

Research and Markets(http://www.researchandmarkets.com/research/fl3dhb/oled_lighting) has announced the addition of the "OLED Lighting 2015-2022: Reassessing Markets and Momentum" report to their offering.

This latest report revisits assumptions and expectations on the evolution of end-markets for the OLED lighting sector, evaluating the challenges still standing between OLED lighting and key end markets, especially general illumination in offices and low-cost residential lighting. We include eight-year (volume and value) projections for all the major market sectors along with an assessment of how OLED lighting can effectively compete with conventional lighting technologies. This report also analyzes the core strategies of leading players in the OLED lighting space, from technology development and manufacturing to key partnerships.

A year ago the outlook for OLED lighting seemed to brighten a bit, anticipating that new capacity build-outs and continued development would enable higher outputs and lower costs, and finally start to unlock broad market demand. Unfortunately these efforts largely haven't panned out: LG Chem has pushed out its planned expansion, Konica Minolta did ramp but we believe with disappointing results so far, and Philips is getting out of OLED lighting (and lighting components entirely).

On the end market side of the equation, one can still find reasons to be encouraged. OLED lighting products are showing up in home improvement stores for just $200, instead of the thousands they cost just a couple of years ago. The first vehicles with OLED lighting are expected to arrive within the next 12-24 months. And there are always occasional opportunities to be found in unique showcase installations.

But the real big end-market fish for OLED lighting - office and commercial lighting, and low-cost residential - remain frustratingly elusive, still unable to broadly appreciate and embrace OLED lighting's value proposition. The issue seems to be less about technology and performance improvements, and more about persistently high costs and pricing - which is why the aforementioned manufacturing expansions and improvements (and more of them) are so critical.

Key Topics Covered:

Executive Summary
E.1: Countdown to Mass-Market Launch
E.2 Resetting the Timer: Changes from the previous report
E.3 Update on End Markets
E.4 OLED Lighting Technology Update: What's the Story?
E.5 OLED Lighting by Region: Our Thoughts on Where, Who, and When
E.6 Summary of Eight-Year Market Forecasts for OLED Lighting Markets

Chapter One: Introduction

Chapter Two: OLED Technology, Manufacturing, and Materials
2.1 OLED Lighting Performance: Status and Targets
2.2 Key Issues in Manufacturing:  Where Do We Go from Here?
2.3 Generation Next: Migration to Large Panels
2.4 OLED R&D To-Do List
2.5 Process Progress Report
2.6 Update on Flexible Panels
2.7 Materials Update
2.8 Substrates
2.9 Encapsulation

Chapter Three: Automotive, the OLED Lighting Pace Car
3.1 How OLED Lighting Adds Value for Vehicles
3.2 How Automakers Buy New Technology
3.3 OLED Lighting, Smart Glass and Smart Lighting
3.4 How Automobile Industry Requirements Impact the OLED Lighting Sector
3.5 Where OLED Lighting Makes Sense in Automotive Applications
3.6 Flexible OLEDs: A Natural Fit for Automotive?
3.7 Update: Car Makers' Plans for OLED Lighting
3.8 Eight-Year Forecast of OLED Lighting in Automotive

Chapter Four: Offices and OLED Lighting, Still Hunting the  Killer App
4.1 Why Office Lighting Remains an Elusive Target
4.2 Retelling the Story
4.3 Examples of OLED Office Lighting
4.4 OLED Lighting and Retail
4.5 Medical Lighting
4.6 Small Slice: Architectural Lighting
4.7 Forecasts for OLED Lighting in Commercial Applications

Chapter Five: Homeward Bound: OLED Lighting and Residential/Consumer Lighting
5.1 The Problem of Pull: Where Have We Heard This Before?
5.2 Reaching the Masses: Retail Access and Prices Finally Arrive
5.3 Suppliers Pushing OLED Lighting's Consumer Messaging
5.4 Still Quietly In the Market?
5.6 Niche Consumer Markets for Consumer OLED Lighting
5.7 Luxury Product Conundrum: Embrace or Escape?
5.8 Eight-Year Forecast of OLED Lighting in Residential

Chapter Six:  Custom Large-Scale and Outdoor Installations
6.1 Large Installations: OLED Lighting's Newsmakers
6.2 What's New in Big OLED Lighting Projects
6.3 Our Takeaway: Still OLED Lighting's Showcase, for Now
6.4 Eight-Year Forecast of OLED Lighting in Custom Large-Scale Installations
6.5 OLED Lighting and Outdoor Applications: Still in the Shadows
6.6 Eight-Year Forecast of OLED Lighting in Outdoor Installations

Chapter Seven: Summary of Eight-Year Forecasts for OLED Lighting
7.1 Our Overall Thoughts: Where OLED Lighting Is and Needs to Be
7.2 General Forecasting Assumptions
7.3 Into the Sunset: Summary of Forecasts for OLED Lighting Kits and Samples
7.4 Summary of Forecasts for OLED Lighting Panels
7.5 Summary of Forecasts for OLED Luminaires
7.6 Summary of Forecasts for OLED Lighting - Grand Totals

Companies Mentioned

- Acuity
- Alkilu
- Audi
- BMW
- Konica Minolta
- LG Chem
- LG Chem
- Lumiotec
- OTI Lumionics
- Philips
- Philips/OLEDWorks
- Volkswagen

For more information visit http://www.researchandmarkets.com/research/fl3dhb/oled_lighting

Media Contact: Laura Wood , +353-1-481-1716, press@researchandmarkets.net

SOURCE Research and Markets



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